reusable sponges for dishes
Skip itSoft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.92avg listing price — sweet spot $15–$100
Price range
Okay$4.82–$19.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,614.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 140K searches
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
22
Top-5 brand share
73%
Open market
22%
- SCRUBIT33%
- Skoy15%
- GLIMGLINT9%
- HOMEXCEL9%
- Wet-It!7%
- wmm5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Multi-Purpose Sponges Kitchen By Scrub-it - Non-Scratch Microfiber sponges for Cleaning Along with Heavy Duty Scrubbing Power - Reusable Dish Sponge for Dishes Pots and Pans (6 Pack Small)
SCRUBIT$9.934.6★24,254 rev
Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs
Skoy$13.734.7★18,747 rev
GLIMGLINT 12Pack Dish Sponges Kitchen Non-Scratch Microfiber Sponges for Cleaning Reusable Dish Sponge for Dishes Pots and Pans (Multicolor)
GLIMGLINT$8.594.6★191 rev
Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)
Wet-It!$10.914.6★1,254 rev
Multipurpose Kitchen Scrub Sponges Heavy Duty Cleaning Non-Scratch Scrub Sponge Reusable Microfiber Sponge for Household Cleaning Six Color Packaging (6pcs)
wmm$4.824.3★125 rev
Newest
by launch date
Multi-Purpose Scrub Kitchen Sponges 12 Pack Dish Sponge Dual-Sided Non-Scratch Microfiber & Metal Scrubber Reusable Sponges for Dishes Pots Glass Sink Stovetop & Bathroom (Gray)
ZTLGE$7.00189 rev
GLIMGLINT 12Pack Dish Sponges Kitchen Non-Scratch Microfiber Sponges for Cleaning Reusable Dish Sponge for Dishes Pots and Pans (Multicolor)
GLIMGLINT$8.59191 rev
CAMPANELLI Premium Dual-Sided Dish Sponge | Chenille Microfiber & DiamondFiber Scrubber Washable Reusable Sponges for Dishes Pots & Pans Ergonomic Grip | 3 Pack - Taupe Gray Red
Campanelli Products$19.4421 rev
Multipurpose Kitchen Scrub Sponges Heavy Duty Cleaning Non-Scratch Scrub Sponge Reusable Microfiber Sponge for Household Cleaning Six Color Packaging (6pcs)
wmm$4.82125 rev
WANWLI Dish Sponge Kitchen Sponges Scrub Sponges Double Sided Cleaning Non Scratch Ultra fine Fiber Wiping+Stainless Steel Wire to Remove Stubborn Stains Durable Thickening (Large 6-Pack)
WANWLI$8.16235 rev
Trending
90-day click momentumMulti-Purpose Scrub Kitchen Sponges 12 Pack Dish Sponge Dual-Sided Non-Scratch Microfiber & Metal Scrubber Reusable Sponges for Dishes Pots Glass Sink Stovetop & Bathroom (Gray)
ZTLGE$7.004.0★
GLIMGLINT 12Pack Dish Sponges Kitchen Non-Scratch Microfiber Sponges for Cleaning Reusable Dish Sponge for Dishes Pots and Pans (Multicolor)
GLIMGLINT$8.594.6★
Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)
Wet-It!$10.914.6★
CAMPANELLI Premium Dual-Sided Dish Sponge | Chenille Microfiber & DiamondFiber Scrubber Washable Reusable Sponges for Dishes Pots & Pans Ergonomic Grip | 3 Pack - Taupe Gray Red
Campanelli Products$19.444.3★
Multipurpose Kitchen Scrub Sponges Heavy Duty Cleaning Non-Scratch Scrub Sponge Reusable Microfiber Sponge for Household Cleaning Six Color Packaging (6pcs)
wmm$4.824.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.Peak months: Apr, Jul, Nov · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for cleaning”
“Great quality and exactly as described”
“they're holding up well”
“Excellent value”
“Convenient size”
“Its easy to wash”
“theyre very colorful”
“Soft and easy to use”
“Easy to use”
“Without scratching”
What buyers complain about
“Flat not thick”
“turned out to be a poorly made cleaning item”
“They are quick to smell”
“A small sponge”
“I was a bit disappointed they started fraying after 1 week”
“No wonder so cheap”
“Too thin and bad quality”
“Not as advertised”
“It is not soft”
“definitely not absorbent”