retaine pm
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$18.58avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Great$9.31–$35.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,063.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 59K searches
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
198
Top-5 brand share
100%
Open market
0%
- Retaine74%
- OCuSOFT14%
- Refresh4%
- Systane4%
- Soothe4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)
Retaine$35.564.4★181 rev
Retaine PM 5g Tube by Retaine
OCuSOFT$23.804.6★154 rev
Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary
Refresh$11.654.5★8,935 rev
Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count
Systane$12.614.5★5,470 rev
Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz
Soothe$9.314.5★5,576 rev
Newest
by launch dateRetaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)
Retaine$35.56181 rev
Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count
Systane$12.615,470 rev
Retaine PM 5g Tube by Retaine
OCuSOFT$23.80154 rev
Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz
Soothe$9.315,576 rev
Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary
Refresh$11.658,935 rev
Trending
90-day click momentumRefresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary
Refresh$11.654.5★
Retaine PM Nighttime Lubricant Eye Ointment 5g (2 Pack)
Retaine$35.564.4★
Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz
Soothe$9.314.5★
Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count
Systane$12.614.5★
Retaine PM 5g Tube by Retaine
OCuSOFT$23.804.6★
Demand
Weekly Amazon search volume, last 36 weeks — -18.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Adds comfort to dry eyes”
“Helps with dry eyes”
“Gel is effective”
“As advertised”
“this is very fairly priced”
“Excellent product”
“Nice eye lubricant”
“Very effective and easy to use”
“Very comforting”
“It instantly soothed my eyes”
What buyers complain about
“is very expensive”
“less moisturizing”
“Too thick in the small tube”
“My eyes felt irritated The next day”
“not really working”
“Could not use”
“It blurred my vision for quite sometime”
“Very small”
“The pain was intense”
“Burns sensitive eyes”