renuzit solid air freshener
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Price range
Good$2.16–$50.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$601K$601K/yr · 512K searches
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad8,256.81avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
337
Top-5 brand share
90%
Open market
8%
- Renuzit55%
- Clorox19%
- Amazon Basics7%
- Arm & Hammer5%
- SMELLS BEGONE4%
- Fresh Wave2%
- Open — no brand owns it (9 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Renuzit Gel Air Freshener Pure Breeze 3 Pack 4 Count 12 Total Air Fresheners
Renuzit$25.834.5★33,490 rev
Renuzit Adjustable Gel Air Freshener Cone After the Rain Scent Nonstop Freshness 7oz Cone 12 Count brand is Renuzit.
Renuzit$25.934.5★33,490 rev
Amazon Basics Gel Odor Eliminator Activated Charcoal Lavender Scent 17 Oz 1-Pack
Amazon Basics$5.044.1★8,752 rev
Renuzit - 1717587 Blissful Apple & Cinnamon Adjustable Gel Air Freshener 7oz Cone (Pack of 12)
Renuzit$24.854.5★1,022 rev
Renuzit Lavender Gel Air Freshener - 7oz/3ct
Renuzit$11.874.4★527 rev
Newest
by launch date
Scented Gel Air Freshener | (Pack of 2) Linen Comfort Gel Air Fresheners for Home Office and Small Spaces | Lasts 90 Days for Improved Home Fragrance | Essential House Air Freshener by Perfa
Perfa$17.30153 rev
Renuzit Lovely Lavender Gel Air Freshener 7 Ounce
Renuzit$5.4223 rev
Renuzit Adjustables After the Rain 7 Ounce
Renuzit$4.0826 rev
Renuzit Blissful Apple & Cinnamon 7 Ounce
Renuzit$5.7017 rev
Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz
Clorox$2.772,775 rev
Trending
90-day click momentumRenuzit Adjustables After the Rain 7 Ounce
Renuzit$4.083.9★
Clorox Fraganzia Crystal Beads Air Freshener Twin Pack Long Lasting Room Deodorizer and Odor Eliminator Gel Beads for Home Car or Office Morning Sky Scent 24 Fl Oz
Clorox$6.193.4★
Clorox Fraganzia Crystal Beads Air Freshener Twin Pack Long Lasting Room Deodorizer and Odor Eliminator Gel Beads for Home Car or Office Lavender with Eucalyptus Scent 24 Fl Oz
Clorox$6.603.4★
Clear Air 15oz Gel Odor Eliminator - Absorb & Remove Strong Odors from Pets in Bathrooms Basements Garage Cars RVs & Boats - Eliminate Tough Odors with Essential Oils (Vanilla Lavender 2-Pack)
Clear Air$17.884.1★
Clorox Fraganzia Crystal Beads Air Freshener Twin Pack Long Lasting Room Deodorizer and Odor Eliminator Gel Beads for Home Car or Office Island Orchid Scent 24 Fl Oz
Clorox$6.003.4★
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +8.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Scent”
“Arm & Hammer always makes a good product”
“very affordable”
“Works ok”
“As described”
“It lasts about 30 days”
“Ease of Use”
“fills the room with freshness”
“Very strong”
“fit me perfect”
What buyers complain about
“Heavy chemical smell”
“Does not work well”
“Too much money”
“these simply fall apart”
“It's not as strong as advertised”
“Adhesive not strong enough”
“it just cant fit which was a bummer”
“Poor performance”
“Arrived leaking- a lot”
“Not what expected”