remove smoke smell from house
Worth a lookShows a sweet-spot price point ($25.38 avg), but soft demand (-52.5% this quarter) keeps it on the watch list.
Avg price
Incredible$25.38avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$5.19–$50.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,033.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 33K searches
Growth
Bad-52.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
101
Top-5 brand share
60%
Open market
34%
- Zero Odor15%
- Zep13%
- Amazon Basics11%
- hadlook11%
- Vergali9%
- basvacsh6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Gel Odor Eliminator Activated Charcoal Fragrance Free 17 Oz 1-Pack
Amazon Basics$5.194.1★8,752 rev
Ozone Generator 48 000mg Commercial Ozone Machine Odor Removal High Capacity O3 Ionizer Air Purifier Deodorizer Portable Mini for Car Home Smoke Pets Industrial for 4000 Square Feet -Black
hadlook$39.904.5★1,611 rev
Zero Odor Pro Commercial Strength Odor Eliminator Room Deodorizer and Air Freshener Trigger Spray 32 oz White/Blue
Zero Odor$25.664.3★9,191 rev
Activated Charcoal Odor Absorber for Strong Odors in Car Closet Shoe Basement. 10 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer Eliminator
Vergali$20.884.2★17,577 rev
Zep Commercial Smoke Odor Eliminator 16 Ounce - 2-Pack
Zep$23.564.4★1,996 rev
Newest
by launch date
Plug In Negative Ion Air Purifiers Air Ionizers Quiet Air Freshener for Home Bedroom Office Basement - Portable Mini Air Cleaner Odor Smoke Dust Pet Smell
Vnitoz$36.9739 rev
Air Purifier for Home Bedroom AromaRoom H13 HEPA Air Filter For Smoke Pollen Dander Hair Smell Air Cleaner 3-in-1 Filter with Sleep Mode Quiet Air Cleaner For Pets Home Baby Room (White)
Aroma Room$26.182,854 rev
Mayunuo Activated Charcoal Odor Absorber for Strong Odor Basement Cars Closets Shoes Smoke. 3 Pack Bamboo Charcoal Air Purifying Bags Deodorizer Odor Eliminator for Home
Mayunuo$10.044,853 rev
Ozone Generator 48 000mg Commercial Ozone Machine Odor Removal High Capacity O3 Ionizer Air Purifier Deodorizer Portable Mini for Car Home Smoke Pets Industrial for 4000 Square Feet -Black
hadlook$39.901,611 rev
Clobombs Odor Eliminator for Home - Advanced Chlorine Dioxide Odor Removal Kit Neutralizes Smoke Pet Urine Mildew & Skunk in 1 Hour - 400 Sq Ft Includes Bubbler
CloBombs$41.8764 rev
Trending
90-day click momentumPlug In Negative Ion Air Purifiers Air Ionizers Quiet Air Freshener for Home Bedroom Office Basement - Portable Mini Air Cleaner Odor Smoke Dust Pet Smell
Vnitoz$36.974.9★
Zep Smoke Odor Eliminator Aerosol Clear 16 oz (Pack of 4) ZUSOE16 - Eliminate Cannabis (Marijuana) and Tobacco Odors
Zep$28.834.5★
Clobombs Odor Eliminator for Home - Advanced Chlorine Dioxide Odor Removal Kit Neutralizes Smoke Pet Urine Mildew & Skunk in 1 Hour - 400 Sq Ft Includes Bubbler
CloBombs$41.873.8★
Odor Remover Machine for Smoke Smell Smoke Odor Remover Odor Remover for Smoke Smell Mini Ultimate Odor Purifier for Home Car Refrigerator Shoe Cabinet
Tiksec$28.513.8★
Mayunuo Activated Charcoal Odor Absorber for Strong Odor Basement Cars Closets Shoes Smoke. 3 Pack Bamboo Charcoal Air Purifying Bags Deodorizer Odor Eliminator for Home
Mayunuo$10.044.2★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -52.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Smelling”
“Excellent quality build”
“It works well”
“Great Value”
“As advertised”
“Very quiet”
“easy to handle and work”
“Excellent home air purifier”
“fits description”
“Well built”
What buyers complain about
“Not odorless”
“Did not work”
“a waste of money”
“Very Small Bags”
“broke shortly after”
“Poor quality”
“Spray mechanism broke on first try”
“High pitched noise”
“Bad advertising”
“Crappy air filter”