relion lancets
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.46avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Great$5.96–$59.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,157.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$211K$211K/yr · 69K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
131
Top-5 brand share
80%
Open market
13%
- Vive Precision31%
- Twefopy27%
- Generic9%
- Keto-Mojo8%
- Haylos6%
- CARELIVING6%
- Open — no brand owns it (5 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vive Precision Easy-Twist Lancets for Diabetes Blood Sugar Extraction Testing 30 Gauge Single Use Disposable Finger Pricker Needle Pen for Glucose Monitoring Devices (300 Easy-Twist Lancets)
Vive Precision$9.084.7★491 rev
ReliOn 30G Ultra-Thin Lancets 100-ct (Pack of 2)
Twefopy$9.464.8★521 rev
Ultra-Thin Lancets 30 Gauge 200 Count Sterile Single-Use Blood Glucose Lancets Compatible with Most Lancing Devices + Better Idea Sticker with Full Guide Access
Generic$13.134.3★15 rev
CareLiving Lancets for Diabetes Testing - 30 Gauge Diabetic Lancets for Blood Testing and Glucose Testing - Fits Most Lancing Devices - 310 Count (Colourful)
CARELIVING$8.064.8★1,874 rev
EasyTouch Twist Lancets - 30 G (100 per Box)
Easy Touch$5.964.7★6,335 rev
Newest
by launch dateUltra-Thin Lancets 30 Gauge 200 Count Sterile Single-Use Blood Glucose Lancets Compatible with Most Lancing Devices + Better Idea Sticker with Full Guide Access
Generic$13.1315 rev
Pharmacy Choice Blood Lancets Twist Top Lancets for Lancing Devices 350 Count 30 Gauge Diabetes Lancets for Blood Glucose Testing (Multicolored)
Pharmacy Choice$6.60281 rev
Platinum Test Strips 50 Count + 100 Ultra-Thin 30-Gauge Lancets
LUAL$28.5554 rev
Vive Precision Easy-Twist Lancets for Diabetes Blood Sugar Extraction Testing 30 Gauge Single Use Disposable Finger Pricker Needle Pen for Glucose Monitoring Devices (300 Easy-Twist Lancets)
Vive Precision$9.08491 rev
CareLiving Lancets for Diabetes Testing - 30 Gauge Diabetic Lancets for Blood Testing and Glucose Testing - Fits Most Lancing Devices - 310 Count (Colourful)
CARELIVING$8.061,874 rev
Trending
90-day click momentumUltra-Thin Lancets 30 Gauge 200 Count Sterile Single-Use Blood Glucose Lancets Compatible with Most Lancing Devices + Better Idea Sticker with Full Guide Access
Generic$13.134.3★
KetoBM Lancets - Pack of 100 Lancets (100pc)
KetoBM$14.974.7★
Pharmacy Choice Blood Lancets Twist Top Lancets for Lancing Devices 350 Count 30 Gauge Diabetes Lancets for Blood Glucose Testing (Multicolored)
Pharmacy Choice$6.604.5★
CareLiving Lancets for Diabetes Testing - 30 Gauge Diabetic Lancets for Blood Testing and Glucose Testing - Fits Most Lancing Devices - 310 Count (Colourful)
CARELIVING$8.064.8★
CareLiving Lancets for Diabetes - 30 Gauge Diabetic Lancets for Blood and Glucose Testing - Fits Most Lancing Devices - 310 Count (Blue)
CARELIVING$8.074.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Jan, May · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for the money”
“Excellent Product”
“easy to read”
“Works very well as intended”
“Perfect fit”
“Vivid, bright colors”
“Good quality diabetic supplies”
“The meter works great”
“Very accurate and easy to use”
“Handy for keeping track of your progress”
What buyers complain about
“Didnt work”
“Crazy Expensive”
“Very inaccurate”
“almost have of the brown glucose tabs are errors”
“Too short”
“No help in the directions eg Blue is this”
“Bad quality”
“cannot be used”
“I have lots of problem syncing with the meter”
“Then the accuracy is whacked”