regular pads
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Good$725K$725K/yr · 621K searches
Price range
Good$4.85–$39.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.71avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,595.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
102
Top-5 brand share
100%
Open market
0%
- Stayfree57%
- Amazon Basics28%
- Carefree10%
- Always4%
- Generic1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stayfree Maxi Super Long Pads For Women Wingless Reliable Protection and Absorbency of Feminine Periods 66ct
Stayfree$8.224.6★20,147 rev
Stayfree Ultra Thin Overnight Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 40 count - Pack of 3
Stayfree$22.444.8★4,304 rev
Amazon Basics Maxi Pads For Periods- Thick Super Absorbency Unscented 48 Count 1 Pack
Amazon Basics$5.054.5★11,314 rev
Stayfree Ultra Thin Regular Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 36 count - Pack of 4
Stayfree$39.164.8★2,737 rev
Stayfree Ultra Thin Super Long Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 32 count - Pack of 4
Stayfree$31.554.7★1,178 rev
Newest
by launch date
Equate Options Womens Incontinence Pads Ultimate Absorbency Long Length (51 Count) with IncrediShop Gift Bookmark.
Generic$39.2433 rev
Carefree Ultra Thin Pads for Women Regular Pads with Wings 28ct | Carefree Pads Feminine Care Period Pads & Postpartum Pads | 28ct (Pack of 1)
Carefree$6.94760 rev
Carefree Ultra Thin Pads for Women Overnight with Wings | Feminine Care & Postpartum Protection | 40ct (Pack of 1)
Carefree$9.131,403 rev
Carefree Maxi Pads for Women Overnight Pads with Wings 28ct | Carefree Pads Feminine Care Period Pads & Postpartum Pads | 28ct (Pack of 1)
Carefree$6.88495 rev
Carefree Ultra Thin Pads for Women Super/Long Pads with Wings 84ct (3 Packs of 28ct) | Carefree Feminine Care Period Care & Postpartum | 84ct (3 Packs of 28ct)
Carefree$20.28529 rev
Trending
90-day click momentumStayfree Ultra Thin Super Long Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 32 count - Pack of 4
Stayfree$31.554.7★
Stayfree Ultra Thin Regular Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 36 count - Pack of 4
Stayfree$39.164.8★
Stayfree Ultra Thin Regular Pads For Women Wingless Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 44 count - Pack of 4
Stayfree$38.554.7★
Stayfree Ultra Thin Overnight Pads with Wings For Women Reliable Protection and Absorbency of Feminine Moisture Leaks and Periods 40 count - Pack of 3
Stayfree$22.444.8★
Stayfree Reg Maxi Pad 24c Size 24ct Stayfree Regular Maxi Pad 24ct
Stayfree$9.834.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Great quality and dependable performance”
“Comfortable and durable”
“Very absorbent”
“Fit nicely”
“never leak”
“As advertised”
“thick”
“Durability is great”
“Soft, absorbent”
What buyers complain about
“Adhesive not good at all”
“Not thick”
“Its small”
“quality kinda feels cheap”
“Not absorbent”
“they leak”
“Price high”
“Irritating”
“These had a chemical smell when I opened them”
“EVERY SINGLE ONE FELL APART”