Skip to content
52

reeses protein powder

Worth a look

Shows low returns (0.0%), but soft demand (-1.8% this quarter) keeps it on the watch list.

Market size 30Growth 24Conversion 83Competition 49Returns 100Price range 93Avg price 95Brand share 45Review moat 25Quality gap 37

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$36.70

avg listing price — sweet spot $15–$100

Price range

Great$13.46–$83.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$134K

$134K/yr · 41K searches

Review moat

Bad4,840.74

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

581

Top-5 brand share

78%

Open market

18%

  • Orgain46%
  • Optimum Nutrition10%
  • Quest9%
  • C48%
  • NAKED5%
  • RYSE Up Supplements3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$27K30%$40K40%$54K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -1.8% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Apr · busiest ÷ quietest = 3.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“Yummy snack”

Nutritional Content20%

“Good amount of protein”

Flavor11%

“The flavor is rich”

Quality-Overall7%

“Amazing Quality”

Solubility3%

“Mixes well”

Value For Money3%

“Great deal”

Ingredients-Overall3%

“CLEAN Ingredients”

Blend/Ratio3%

“It blends well”

Sweetness2%

“It manages to be sweet”

Texture/Consistency-Overall1%

“The texture is great”

What buyers complain about

Taste-Overall25%

“Bad chemical taste”

Flavor10%

“Flavor is awful”

Value For Money8%

“BIG price increase”

Nutritional Content7%

“high in protein”

Smell2%

“Smell is off”

Ingredients-Overall2%

“High lead content”

Sweetness2%

“Cloyingly Sweet”

Artificial Sweeteners1%

“Strong artificial sugar taste”

Texture/Consistency-Overall1%

“The texture though is the worst part”

Acid Regulator/Stomach Ache Relief1%

“I have a very sensitive stomach”

Top return reasons

Taste-Overall30%
Size-Overall19%
Advertised Vs Actual Product8%
Value For Money7%
Smell5%
Nutritional Content4%
Ingredients-Overall4%
Artificial Sweeteners4%
Texture/Consistency-Overall4%
Flavor3%