rectal cream
Launch itA $1.1M/yr market growing +19.9% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 289K searches
Price range
Good$5.98–$29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,208.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
93
Top-5 brand share
97%
Open market
1%
- Recticare45%
- Preparation H37%
- Doctor Butler's7%
- REVIVOL-XR5%
- HealthA2Z3%
- RectaEase2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Recticare Advanced Hemorrhoidal Cream 30g - 4-1 Symptom Relief: Relieves Pain Itching Burning & Swelling - Max Strength Lidocaine & Phenylephrine
Recticare$29.694.3★2,292 rev
Preparation H Rapid Relief Hemorrhoid Cream with Lidocaine Numbing Relief for Swelling Pain Burning and Itching - 1 Oz Tube
Preparation H$26.084.6★6,784 rev
RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine
Recticare$16.554.4★93 rev
RectiCare Anorectal Lidocaine 5% Cream: Maximum Strength Topical Numbing Cream - Treatment for Hemorrhoids & Other Anorectal Disorders - 15g Tube
Recticare$16.924.3★1,327 rev
RectiCare Anorectal Lidocaine 5% Cream: Topical Numbing Cream for Treatment of Hemorrhoids & Other Anorectal Disorders - 30g Tube
Recticare$27.254.5★2,082 rev
Newest
by launch date
HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube
HealthA2Z$18.9460 rev
Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream
Ebanel$29.476,446 rev
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.053,754 rev
RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine
Recticare$16.5593 rev
Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle
Preparation H$19.84256 rev
Trending
90-day click momentumHealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube
HealthA2Z$18.944.2★
RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine
Recticare$16.554.4★
Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count
Preparation H$5.984.7★
Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle
Preparation H$19.844.3★
Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
Doctor Butler's$26.534.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.Peak months: Mar, May · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works Well”
“just a helpful product”
“As described”
“value for money”
“Good for inflammation”
“Non irritatng and works wel for me”
“Easy to use”
“Good stuff, soothes itching and helps healing”
“comforting”
“Very soothing”
What buyers complain about
“Not effective”
“Not worth it”
“no pain relief”
“I felt the itching”
“This did nothing for the itch at all”
“Not as described”
“Hard to use”
“Garbage”
“this time its a little bigger”
“It has a burning sensation”