rash cream
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.93–$36.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$350K$350K/yr · 329K searches
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,182.7avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
25 flat
Sellers
133
Top-5 brand share
57%
Open market
37%
- Cortizone 1024%
- A+D11%
- Amazon Basic Care8%
- LMNOOP7%
- Desitin6%
- Welmedix6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cortizone-10 Maximum Strength Intensive Healing Itch Relief Lotion for Eczema 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Minor Skin Irritations Rashes and Inflammation Due to Eczema 3.5 oz
Cortizone 10$8.844.7★30,994 rev
A+D Medicated Rash Ointment 1.5 oz Relieves Rash & Skin Irritated Skin from Poison Ivy Eczema Beard Bikini Dry Skin Chapped Skin bug bites. Made with Colloidal Oatmeal
A+D$5.114.7★1,488 rev
LMNOOP Eczema Cream Maximum Strength Treatment Ointment for Rash Psoriasis Dermatitis Urticaria Jock Itch Fungal Infection Anti-Itch Relief for Sensitive Irritated Skin 1.76oz
LMNOOP$11.154.3★1,357 rev
Desitin Maximum Strength Paste 40% Zinc Oxide Paste Diaper Rash Healing Ointment for Immediate Relief Dermatologist Pediatrician Tested Helps Heal Diaper Rash Protects Up to 12 Hours 4.8 Oz Tube
Desitin$7.834.8★50,252 rev
Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.394.7★11,380 rev
Newest
by launch dateA+D Medicated Rash Ointment 1.5 oz Relieves Rash & Skin Irritated Skin from Poison Ivy Eczema Beard Bikini Dry Skin Chapped Skin bug bites. Made with Colloidal Oatmeal
A+D$5.111,488 rev
KESMEDIK Tea Tree Oil Balm for Skin Soothes Itching Rashes & Dry Skin Antifungal Defense for Athletes Foot Jock Itch Chafing Bug Bites & Eczema Natural Effective & Safe for All Ages
KESMEDIK$16.061,216 rev
Magic Molecule Hypochlorous Acid Spray for Breakout-Prone Skin Eczema & Itchy Rashes | Helps 50+ Dermal Issues | Safe for Multiple Daily Uses | For All Skin Types | 8 oz Spray
Magic Molecule$18.801,494 rev
A+D Overnight Healing Diaper Rash Ointment with Vitamins Lavender 3.6 Oz
A+D$6.362,030 rev
Dermeleve Dermatologist Recommended Steroid Free Anti-Itch Cream - Extra Strength Safe Full Body Itch Relief | 2 oz (1 Pack)
Dermeleve$26.541,137 rev
Trending
90-day click momentum
Amazon Basic Care Maximum Strength 1% Hydrocortisone Anti-Itch Lotion for Eczema Relief Intensive Healing Redness and Rashes 3.5 ounce (Pack of 1)
Amazon Basic Care$6.714.6★
Gold Bond Medicated Eczema Relief Skin Protectant Cream 8 oz. Gold Bond Lotion With 2% Colloidal Oatmeal
Gold Bond$9.944.7★
SimplyVital 1% Clotrimazole Antifungal Cream - Treats Most Athletes Foot Jock Itch Ringworm - Athletes Foot Treatment Anti Fungal Cream for Skin Ring Worm Medication for Humans 2oz
SimplyVital$26.504.3★
Blue Star Anti-Itch Medicated Ointment Fast-Acting Relief for Dry Itchy Skin Rashes Ringworm Dry Cracked Heels & More Hydrocortisone-Free & Steroid-Free 2 OZ
Blue Star$7.264.6★
Lotrimin Ultra Jock Itch Cream - Powerful Butenafine Hydrochloride Treatment for Jock Itch 0.42 Ounce (12 Grams) (Packaging May Vary)
Lotrimin$12.464.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.9% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No irritation”
“Works perfectly”
“Amazing skin product”
“itch free”
“Great deal”
“As described”
“Good skin”
“the fragrance is amazing”
“is easy to put on”
“Helps dry skin”
What buyers complain about
“irritates skin”
“Not effective”
“Smells like fish”
“Price is a little high”
“only thicker than the bottle”
“does not relieve itching”
“appeared to have been used”
“Small tube”
“It completely dried out my skin”
“Burns skin”