rael tampons
Launch itA $2.4M/yr market growing +17.2% this quarter with returns at 0.3% — clears our launch bar.
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 636K searches
Avg price
Great$20.71avg listing price — sweet spot $15–$100
Price range
Good$9.21–$31.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,360.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
23
Top-5 brand share
100%
Open market
0%
- Cora60%
- Rael18%
- The Honey Pot Company17%
- LOLA2%
- This is L.2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cora Organic Cotton Tampons Multipack (18 Regular 18 Super Tampons)
Cora$17.794.2★4,607 rev
Rael Tampons Slim Applicator with Organic Cotton Core Multipack Regular and Super Absorbency BPA-Free Leak Locker Technology Unscented Chlorine-Free (40 Count Bundle)
Rael$18.854.4★3,696 rev
The Honey Pot Company - Multipack -100% Organic Cotton Core Tampons w/Bio Plastic Applicator - Regular & Super Absorbency - Unscented - Feminine Care - 54 Count (3 Packs of 18)
The Honey Pot Company$23.654.4★1,342 rev
Cora Organic Cotton Tampons (36 Regular Tampons)
Cora$17.964.4★2,219 rev
Cora Organic Tampons Multipack (12 Light 12 Regular 12 Super Tampons)
Cora$17.924.4★3,578 rev
Newest
by launch dateThe Honey Pot Company - Multipack -100% Organic Cotton Core Tampons w/Bio Plastic Applicator - Regular & Super Absorbency - Unscented - Feminine Care - 54 Count (3 Packs of 18)
The Honey Pot Company$23.651,342 rev
The Honey Pot Company - Regular Absorbency - 100% Organic Cotton Core Tampons w/Bio Plastic Applicator - Feminine Care Unscented - 54 Count (3 Packs of 18)
The Honey Pot Company$23.851,342 rev
The Honey Pot Company - Super Absorbency - 100% Organic Cotton Core Tampons w/Bio Plastic Applicator - Feminine Care Unscented - 54 Count (3 Packs of 18)
The Honey Pot Company$23.661,342 rev
LOLA Super Organic Cotton Tampons 32 Count - Super Non-Toxic Tampons Period Feminine Hygiene Products HSA FSA Approved Products Feminine Care
LOLA$17.891,956 rev
LOLA Organic Tampons - Regular Absorbency 32 Count - Bulk Tampons for Women with BPA-Free Plastic Applicator & Hypoallergenic Toxin-Free Feminine Hygiene Product
LOLA$17.762,366 rev
Trending
90-day click momentum
Cora Organic Cotton Non-Applicator Tampons (36 Regular Non-Applicator Tampons)
Cora$15.024.5★
LOLA Super Organic Cotton Tampons 32 Count - Super Non-Toxic Tampons Period Feminine Hygiene Products HSA FSA Approved Products Feminine Care
LOLA$17.894.5★
Rael Tampons Compact Applicator - Made with Organic Cotton Moderate Absorbency BPA-Free Chlorine Free Leak Locker Technology (36 Count Regular)
Rael$16.813.8★
Cora Organic Cotton Tampons Multipack (18 Light 36 Regular 18 Super Tampons)
Cora$30.914.4★
L. Cotton Tampons Regular/Super Absorbency Multipack Contains an Organic Cotton Core Made Without Synthetic Pesticides or Fragrances 84 Count (2 Packs of 42)
This is L.$23.814.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Organic cotton”
“Better than the rest”
“Extremely comfortable”
“Absorbency is great”
“Easy to use”
“Ones that don't leak”
“Great value”
“Does the job”
“Great product and comfortable applicator”
“Perfect size”
What buyers complain about
“leaks out”
“Not Absorbent”
“Not the most comfortable”
“Why is it so hard to apply”
“Complete trash”
“Not worth it”
“Doesnt work”
“Horrible design”
“is so slippery”
“was actually painful”