pyrite
Skip itSoft demand (-1.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Review moat
Great325.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.98avg listing price — sweet spot $15–$100
Price range
Great$5.47–$57.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$100K$100K/yr · 212K searches
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
85%
Open market
12%
- Bartra Product51%
- Amazing Gemstone13%
- Apengshi11%
- KALIFANO7%
- fengshuisale3%
- Pachamama Essentials3%
- Open — no brand owns it (6 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natural Pyrite Crystal | High-Energy Iron Pyrite Stone from Peru | Healing Properties for Collection Decoration Gifting or Jewelry Making | Cubic Octahedral or Pyritohedron Shapes (2 to 3 oz)
Bartra Product$14.224.6★144 rev
Natural Pyrite Crystal from Peru | Brilliant Cubic Octahedral or Pyritohedral Crystals | Iron Pyrite Stone with Healing Properties for Collection Decoration Gifting or Jewelry Making
Bartra Product$17.154.6★144 rev
Apengshi Pyrite Raw Crystals 2PCS Natural Rough Rocks Healing Crystal and Stones DIY Raw Stones Meditation Fountain Garden Home Decor
Apengshi$9.154.6★86 rev
KALIFANO Natural Pyrite Cluster - High Energy Iron Piedra Pirita from Peru with Healing Properties (Information Card) Fools Gold Rock Reiki Crystal Used for Increased Willpower and Manifestation
KALIFANO$16.204.7★2,029 rev
Amazing Gemstone Pyrite Raw Crystals and Healing Stones Natural Rocks For Tumbling - DIY Raw Stones And Crystals (1 Piece)
Amazing Gemstone$10.064.5★135 rev
Newest
by launch date
Amazing Gemstone Natural Pyrite Tortoise Turtle Figurine | Feng Shui Wealth & Good Luck Turtle | Prosperity & Positive Energy Crystal Healing Home Decor Gift
Amazing Gemstone$16.5827 rev
Bivei Money Success Bracelet Strength Crystal Healing Bracelet 8MM with Green Adventurine & Citrine & Pyrite - Spiritual Stretch Beaded Jewelry for Women Men Gift
Bivei$15.3367 rev
Natural Raw Pyrite Crystal Cluster Stone of Prosperity & Confidence Healing Crystal for Meditation Yoga Reiki Chakra Balancing & Home Office Decor Energy Manifestation Mineral
BOMBAY CRYSTALS EXPORT$9.0417 rev
Anima Premium Abundance Healing Crystals Set for Success & Good Luck - Large Raw Citrine Pyrite Tigers Eye Green Aventurine Amazonite & Clear Quartz - Wooden Gift Box and Guide Booklet Included
Anima$25.82172 rev
Apengshi Protection Crystals Stones Set Christmas Gifts for Wealth and Success Crystal Set of 5 Pieces Stone Citrine Tigers Eye Pyrite Green Aventurine and Selenite Healing Crystal Stones Pyrite
Apengshi$12.15120 rev
Trending
90-day click momentumNatural Pyrite Crystal from Peru | Brilliant Cubic Octahedral or Pyritohedral Crystals | Iron Pyrite Stone with Healing Properties for Collection Decoration Gifting or Jewelry Making
Bartra Product$30.834.6★
Amazing Gemstone Natural Pyrite Tortoise Turtle Figurine | Feng Shui Wealth & Good Luck Turtle | Prosperity & Positive Energy Crystal Healing Home Decor Gift
Amazing Gemstone$16.584.5★
Bivei Money Success Bracelet Strength Crystal Healing Bracelet 8MM with Green Adventurine & Citrine & Pyrite - Spiritual Stretch Beaded Jewelry for Women Men Gift
Bivei$15.334.6★
Natural Raw Pyrite Crystal Cluster Stone of Prosperity & Confidence Healing Crystal for Meditation Yoga Reiki Chakra Balancing & Home Office Decor Energy Manifestation Mineral
BOMBAY CRYSTALS EXPORT$9.044.4★
Natural Pyrite Crystal | High-Energy Iron Pyrite Stone from Peru | Healing Properties for Collection Decoration Gifting or Jewelry Making | Cubic Octahedral or Pyritohedron Shapes (2 to 3 oz)
Bartra Product$14.224.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Decent size”
“Meets expectations”
“the price is fair”
“as a gift so far”
“This one is nice and shiny”
“the bracelet is still wearable”
“The crystals are beautiful”
“Beautiful Gemstones”
“Sturdy”
What buyers complain about
“Tiny pieces”
“Looks nothing like image”
“So annoying and cheap”
“especially for the price”
“Its faint color gives it away”
“feet were a clear plastic material”
“Not what shown in the app”
“The design doesn't match the description”