putty ear plugs
Worth a lookShows demand growing +152.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+152.6%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.46avg listing price — sweet spot $15–$100
Price range
Okay$2.52–$21.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,911.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 88K searches
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
30
Top-5 brand share
72%
Open market
24%
- WaterDam24%
- Mack's17%
- FNGXX14%
- Putty Buddies12%
- Hearprotek6%
- YUHENGLE4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WaterDam A-Series Swimming Ear Plugs Ultra Comfy Great Waterproof Earplugs (Mixed Sizes Size 1A+1: Toddler Little Kids 10m-6yrs & ExtraSmall Ear Women&Teens)
WaterDam$13.944.3★13,201 rev
Kids Swimming Ear Plugs 3 Pairs Waterproof Reusable Silicone Child Swim Earplugs for Swimming Surfing Bathing Showering Small Children Water Ear Plugs Suitable for Boys and Girls (Kids 4-12 Years Old)
FNGXX$12.414.4★7,438 rev
Macks Soft Moldable Silicone Putty Ear Plugs Kids Size 15 Pair Comfortable Small Earplugs for Swimming Bathing Travel Loud Events and Flying | Made in USA
Mack's$10.064.5★1,804 rev
Macks Soft Moldable Silicone Putty Ear Plugs - Kids Size 6 Pair - Comfortable Small Earplugs for Swimming Bathing Travel Loud Events and Flying | Made in USA
Mack's$2.524.4★6,325 rev
Earvolution Floating Putty Buddies Swim Earplugs - Doctor-Invented Made in USA Moldable Premium Silicone Plugs Help Prevent Swimmers Ear 10 Pair Pack - Assorted
Putty Buddies$21.864.6★1,359 rev
Newest
by launch date
Aegend New Kids 2 Pack Wide View Swim Goggles Anti-Fog/UV No Leak Goggles with Ear Plugs Kids 3-14
Aegend$14.25326 rev
Aegend New Kids 2 Pack Wide View Swim Goggles Anti-Fog/UV No Leak Goggles with Ear Plugs Kids 3-14
Aegend$14.07326 rev
Peace&Quiet PQ Wax Ear Plugs for Sleep Kids Size Moldable Wax Ear Plugs for Small Ears - Waterproof Swim&Sleep Ear Protection Noise Reduction - Sound Blocking 32 Db (20 Pillows)
Peace&Quiet$14.02246 rev
Earvolution Floating Putty Buddies Swim Earplugs - Doctor-Invented Made in USA Moldable Premium Silicone Plugs Help Prevent Swimmers Ear 3 Pair Pack - Hot Pink
Putty Buddies$9.985,032 rev
Waterproof Ear Plugs for Swimming Kids - 4 Pairs Reusable Silicone Swimming Ear Plugs for Children Ages 4-14 Keep Ear Water Out Surfing Bathing Water Sports
HIGAHY$9.132,269 rev
Trending
90-day click momentumAegend New Kids 2 Pack Wide View Swim Goggles Anti-Fog/UV No Leak Goggles with Ear Plugs Kids 3-14
Aegend$14.254.5★
SANOHRA Swim Ear Plugs for Kids and Small Ear Canals Waterproof Ear Protection to Keep Water Out Reusable Comfortable Earplugs for Swimming Pool & Shower
SANOHRA$11.324.0★
Peace&Quiet PQ Wax Ear Plugs for Sleep Kids Size Moldable Wax Ear Plugs for Small Ears - Waterproof Swim&Sleep Ear Protection Noise Reduction - Sound Blocking 32 Db (20 Pillows)
Peace&Quiet$14.024.2★
Aegend New Kids 2 Pack Wide View Swim Goggles Anti-Fog/UV No Leak Goggles with Ear Plugs Kids 3-14
Aegend$14.074.5★
Earvolution Original Ear Band-It Swimming Headband American Brand Doctor-Invented - for Kids & Adults - Sensory-Friendly - Keep Ears Dry & Prevent Swimmers Ear Holds Earplugs In (Magenta Medium)
Ear Band-It$16.134.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +152.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These fit snugly”
“Good quality”
“Good form to your ear”
“Easy to put in and work great”
“They are comfortable”
“As advertised”
“effective for water protection”
“they were very affordable”
“Cute and Durable”
“Works great, keeps water out and plugs stay in the ears while swimming”
What buyers complain about
“they seemed a bit big for him”
“Not effective”
“they still kept allowing water to get through”
“They fall easily”
“They are very sticky”
“they got stuck in her ear that we had to go to a doctor to get them out they caused lots of pain”
“Garbage”
“come off/move too easily so that kind of defeats the reason I even bought them”
“end up leaking”
“Not for toddler”