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pure protein bars variety pack

Skip it48/100

a small market ($80K/yr) — pure protein bars variety pack doesn't clear our bar today.

Market/yr

$80K

Growth (1y)

+382.1%

Products

12

Brands

4

was 5 a year ago

Sellers

23

Price range

$6.15–$48.99

Returns

0.0%

Rating

4.3★

48/100

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Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
91
×0.30
Competition
18
×0.20
Quality gap
61
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 36 weeks — +382.1% year over year.
747373.5Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Competition

82%Pure Protein
  • Pure Protein82%
  • Generic11%
  • Quest5%
  • Mix It Up3%
  • Other0%

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 23 sellers compete here.

Brands

4 falling

was 5 a year ago

Sellers

23

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
12Generic$48.993.0★52%rising

Product shelf

All 12 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Great snack”

Nutritional Content23%

“Pure Protein Bars great supplement”

Flavor12%

“Delicious flavor”

Quality-Overall4%

“Good quality”

Value For Money4%

“Good Value”

Sweetness2%

“satisfies any sweet tooth”

Ease Of Chewing/Swallowing1%

“The bars are a good consistency and chewy”

Texture/Consistency-Overall1%

“Excellent texture”

Advertised Vs Actual Product1%

“As advertised”

Freshness1%

“Fresh”

What buyers complain about

Taste-Overall22%

“taste like chemicals”

Ease Of Chewing/Swallowing7%

“Too chewy”

Nutritional Content6%

“Question nutrition bars are nasty”

Flavor5%

“Bland flavor”

Texture/Consistency-Overall5%

“the texture is awful”

Value For Money4%

“Not worth it”

Hard Feel4%

“multiple bars had an extremely hard”

Sweetness3%

“Too much sugar”

Quality-Overall3%

“Product Quality Is Always Inconsistent”

Ingredients-Overall3%

“did not look at the ingredients”

Top return reasons

  • Taste-Overall31%
  • Flavor13%
  • Ingredients-Overall10%
  • Value For Money6%
  • Nutritional Content6%
  • Stale/Rotten/Spoiled4%
  • Hard Feel3%
  • Advertised Vs Actual Product3%
  • Sweetness3%
  • Smell2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.