pura frasier fir refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$38.27avg listing price — sweet spot $15–$100
Price range
Incredible$18.29–$94.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great331.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$58K$58K/yr · 61K searches
Growth
Bad-30.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
9
Top-5 brand share
100%
Open market
0%
- Pura59%
- Thymes37%
- Capri Blue4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)
Thymes$94.034.4★26 rev
Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine
Pura$22.014.4★501 rev
Pura & Illume Home Scent Refill - Smart Air Diffuser - Up to 120-Hours of Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Balsam & Cedar
Pura$37.614.5★122 rev
Thymes Pura Refills 2 Pack of Oil Diffuser Scents Long-Lasting Pura Diffuser Refills Premium Home Fragrance Notes of Fresh Evergreen Smoky Wood & Golden Amber (Noir Woods Pack of 2)
Thymes$41.734.4★18 rev
Pura and Aromatique - Fragrance for Smart Home Air Diffusers - Room Freshener - Aromatherapy Scents for Bedrooms & Living Rooms - Odor Eliminator - 2 Pack - The Smell of Christmas
Pura$35.614.5★161 rev
Newest
by launch date
Pura and Illume - Fragrance for Smart Home Air Diffusers - Balsam & Cedar
Pura$18.291 rev
Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine
Pura$22.01501 rev
Pura & Homesick Home Scent Refill - Smart Home Air Diffuser Fragrance - Long-Lasting Luxury Scent per Refill - Clean Diffuser Fragrance - Household Essential - 2 Pack Santas Workshop
Pura$32.2018 rev
Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)
Thymes$94.0326 rev
Thymes Pura Refills 2 Pack of Oil Diffuser Scents Long-Lasting Pura Diffuser Refills Premium Home Fragrance Notes of Fresh Evergreen Smoky Wood & Golden Amber (Noir Woods Pack of 2)
Thymes$41.7318 rev
Trending
90-day click momentumPura and Illume - Fragrance for Smart Home Air Diffusers - Balsam & Cedar
Pura$18.295.0★
Pura & K. Hall Designs Home Scent Refill - Smart Home Air Diffuser - Up to 120-Hours of Premium Fragrance per Refill - Household Essential - Clean Diffuser Fragrance - 2 Pack Siberian Fir
Pura$35.435.0★
Thymes Pura Car Diffuser Refills 2 Pack of Vehicle Air Fresheners Air Freshener Car Accessories for Women & Men Notes of Siberian Fir Cedarwood & Sandalwood (Frasier Fir Pack of 2)
Thymes$41.864.2★
Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine
Pura$22.014.4★
Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)
Thymes$94.034.4★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -30.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 37.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love this home scent”
“The diffuser works very well”
“Economical”
“Great to use year round”
“Functionality is very easy”
“Works like it should”
“Great product line”
“Perfect Christmas gift”
What buyers complain about
“Very faint scent”
“Like that these refills are a little cheaper”
“this item is way overpriced and of bad quality, small bottle and barely has a scent”
“doesn't last”
“Do not purchase this very expensive oil refill”