pumpkin spice essential oils
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$6.98–$31.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.29avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,260.68avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Okay$101K$101K/yr · 155K searches
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
32
Top-5 brand share
61%
Open market
32%
- MAYJAM16%
- SoulOrigin15%
- P&J Trading13%
- Air-Scent9%
- HIQILI8%
- Plant Therapy7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pumpkin Pie Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Pumpkin Pie Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML
MAYJAM$6.984.2★8,817 rev
SoulOrigin Pumpkin Pie Essential Oil 120ml (4 Fl Oz) Cozy Fall Fragrance Oils for Aromatherapy Essential Oil Diffuser Natural Autumn Scented Oils for Candle Making Gifts for Women
SoulOrigin$9.064.6★62 rev
AirScent Pumpkin Spice Diffuser Oil - Pumpkin Cinnamon Vanilla - 10 mL
Air-Scent$9.714.6★464 rev
P&J Fragrance Oil Pumpkin Pie 100ml - Candle Scents Soap Scents Diffuser Oil Scents
P&J Trading$18.694.6★3,350 rev
Plant Therapy Pumpkin Spice Fall Essential Oil Blend 10 mL (1/3 oz) Warm & Cozy Blend of Spices Perfect Fall Scent Mood-Boosting & Inviting
Plant Therapy$11.664.1★404 rev
Newest
by launch date
Bramble Berry Golden Pumpkin & Cardamom Warm Spice Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.142 rev
Pumpkin Pie Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Pumpkin Pie Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML
MAYJAM$6.988,817 rev
Soulorigin Autumn Spice Essential Oils Set Cozy Fall Fragrance Oils for Diffuser & Candle Making Cinnamon Vanilla Pumpkin Pie Nutmeg Clove Gingerbread Warm Home Aroma & Gift Set
SoulOrigin$9.5311 rev
Pumpkin Spice Essential Oil Blend - Warm & Cozy Pumpkin Spice Oil for Diffuser Candles Soaps & DIYs with Real Nutmeg Cinnamon Clove & Ginger Extracts - Fall Scented Aromatherapy Blend (1 Fl Oz)
Maple Holistics$14.7332 rev
Aroma Country Pumpkin Spice Diffuser Oil - Luxury Essential Oils for Diffuser Refill & Air Freshener Room Spray Long-Lasting Natural Home Fragrance for Diffusers & Machines (4 Fl Oz)
AROMA COUNTRY$31.9224 rev
Trending
90-day click momentumBramble Berry Golden Pumpkin & Cardamom Warm Spice Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.145.0★
Soulorigin Autumn Spice Essential Oils Set Cozy Fall Fragrance Oils for Diffuser & Candle Making Cinnamon Vanilla Pumpkin Pie Nutmeg Clove Gingerbread Warm Home Aroma & Gift Set
SoulOrigin$9.534.3★
Pumpkin Pecan Waffles Fragrance Oil Bakery Essential Oils Fragrance Oils for Diffuser for Home Pumpkin Pie Waffle
Ethlauff$9.184.1★
Pumpkin Pie Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Pumpkin Pie Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML
MAYJAM$6.984.2★
Pumpkin Spice Essential Oil Blend - Warm & Cozy Pumpkin Spice Oil for Diffuser Candles Soaps & DIYs with Real Nutmeg Cinnamon Clove & Ginger Extracts - Fall Scented Aromatherapy Blend (1 Fl Oz)
Maple Holistics$14.734.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 28.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrances”
“Variety is great”
“Great Value”
“Useful”
“its lasted much longer than i thought which is good”
“They fit properly in the Wick device and functioned well”
“this is my fav essential oil set so far”
“As described”
“But could be for you if you like sweetness”
“Very strong”
What buyers complain about
“No smell”
“not strong at all”
“It doesnt last forever”
“I suspect it isnt a very quality product”
“Not a great value at all”
“Oil”
“Didnt fit right”
“sometimes it seams stronger than I like, however, I do have allergies to some scents”
“Doesn't work for long”
“a very misleading product description”