pumpkin spice air freshener
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Price range
Good$4.91–$31.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$285K$285K/yr · 237K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,711.44avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
118
Top-5 brand share
95%
Open market
3%
- Glade41%
- Air Wick36%
- Old Spice14%
- Native2%
- Febreze2%
- FIRIK1%
- Open — no brand owns it (4 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly
Air Wick$9.304.7★6,711 rev
Old Spice Aluminum Free Deodorant for Men Holidudes Limited Edition 24/7 Holiday Freshness Odor Protection Stocking Stuffer PumpKing Pumpkin Spice Scent 3.0 oz
Old Spice$6.634.4★1,397 rev
Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count
Glade$11.784.7★4,567 rev
Air Wick Plug in Scented Oil Refill 5 ct Pumpkin Spice Air Freshener Essential Oils Fall Scent Fall Decor
Air Wick$11.844.7★6,711 rev
Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count
Glade$24.334.7★376 rev
Newest
by launch date
Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz
Glade$31.147 rev
Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz
Old Spice$8.292,505 rev
Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade
DERDUFT$21.0968 rev
Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade
LASENTEUR$19.861 rev
Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus
FIRIK$20.8852 rev
Trending
90-day click momentumPlug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade
LASENTEUR$19.861.0★
Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz
Glade$31.145.0★
Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz
Old Spice$8.294.6★
Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus
FIRIK$20.883.4★
Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade
DERDUFT$21.093.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.Peak months: Jan, Sep, Dec · busiest ÷ quietest = 42.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh smell”
“Good price”
“Pure pumpkin goodness”
“As advertised”
“This really help keep his skin soft”
“Like smell and moisturizer too”
“Long lasting”
“Easy & convenient”
“great size”
“Warm and comforting”
What buyers complain about
“Very faint smell”
“Immediately leaks oil everywhere when opened”
“Stopped working after a couple months”
“a little pricey”
“Small”
“I started itching again”
“a little too strong”
“Doesnt work”
“Does not fit description”
“The stick itself is very dry and hard”