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51

pumpkin seed protein powder

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.

Market size 51Growth 30Conversion 80Competition 15Returns 100Price range 84Avg price 95Brand share 29Review moat 63Quality gap 38

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$26.47

avg listing price — sweet spot $15–$100

Price range

Great$8.18–$57.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good964

avg incumbent reviews — the moat a new listing must climb

Market size

Good$292K

$292K/yr · 134K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

21

Top-5 brand share

87%

Open market

8%

  • Anthony's29%
  • Sunwarrior20%
  • Sprout Living18%
  • Micro Ingredients13%
  • Z Natural Foods8%
  • Probase Nutrition4%
  • Open — no brand owns it (3 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$29K20%$58K30%$87K40%$117K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content20%

“Great Protein Powder”

Taste-Overall18%

“no strange taste or smells”

Quality-Overall11%

“Good quality, clean ingredients, and does exactly what it promises”

Flavor8%

“Strong flavor”

Freshness6%

“Always fresh”

Vegan/Organic4%

“Excellent Quality ~ Organic”

Solubility3%

“Easy to mix”

Value For Money3%

“the price is affordable”

Ease Of Use2%

“Easy to mix”

Blend/Ratio2%

“It mixes well”

What buyers complain about

Taste-Overall20%

“Does not taste good”

Flavor6%

“which has no discernable flavor”

Texture/Consistency-Overall5%

“The texture is lightly gritty”

Nutritional Content4%

“Lumpy protein”

Value For Money3%

“A little expensive”

Stale/Rotten/Spoiled3%

“Tasted stale, and so I checked expiration date and it was expired by two months”

Solubility2%

“Does not completely dissolve”

Smell2%

“Clumps, bad smell, different color”

Quality-Overall1%

“Not very good”

Salt Content1%

“.I didnt measure the salt”

Top return reasons

Powdered/Crumbled25%
Flavor25%
Salt Content25%
Smell25%