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56

pumpkin protein powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 25Conversion 69Competition 33Returns 100Price range 95Avg price 95Brand share 11Review moat 69Quality gap 68

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$35.44

avg listing price — sweet spot $15–$100

Price range

Incredible$15.21–$64.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good725.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$640K

$640K/yr · 288K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

24

Top-5 brand share

96%

Open market

4%

  • Sprout Living75%
  • Anthony's7%
  • Sunwarrior6%
  • Micro Ingredients3%
  • Equip2%
  • BareOrganics2%
  • Open — no brand owns it (3 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$64K20%$128K30%$192K40%$256K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content23%

“Great protein supplement”

Taste-Overall20%

“no strange taste or smells”

Flavor11%

“Amazing flavor”

Quality-Overall8%

“Good quality, clean ingredients, and does exactly what it promises”

Solubility5%

“Easy to mix”

Blend/Ratio4%

“mixes fantastically”

Ingredients-Overall4%

“The best ingredients”

Vegan/Organic2%

“I love that it is organic”

Texture/Consistency-Overall2%

“Beautiful texture”

Value For Money1%

“worth every penny”

What buyers complain about

Taste-Overall23%

“tastes nothing like chocolate”

Flavor9%

“Bad flavor”

Value For Money4%

“A little expensive”

Nutritional Content4%

“this protein powder is disappointing”

Texture/Consistency-Overall4%

“The texture was somewhat grainy”

Solubility3%

“Does not completely dissolve”

Artificial Sweeteners3%

“Stevia tastes awful”

Bitter2%

“Too strong and bitter”

Sweetness1%

“Just not as sweet as you may be used to”

Advertised Vs Actual Product1%

“False advertising, in my view”

Top return reasons

Taste-Overall75%
Flavor25%