psoriasis soap
Worth a lookShows low returns (0.4%), but soft demand (-15.4% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.96avg listing price — sweet spot $15–$100
Price range
Good$6.96–$35.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 71K searches
Review moat
Bad9,717.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
93
Top-5 brand share
66%
Open market
28%
- CeraVe30%
- TriDerma16%
- Dermasolve8%
- KESMEDIK7%
- Terramed Just Think Comfort6%
- Kenkoderm5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe Cleanser for Psoriasis Treatment With Salicylic Acid for Dry Skin Itch Relief & Latic Acid for Exfoliation Fragrance Free & Allergy Tested 8 Ounce
CeraVe$16.644.4★7,438 rev
TriDerma Psoriasis Control Body Wash - Gentle 2% Salicylic Acid Cleanser AP4 Aloe Vera Gel - Psoriasis Treatment Soothes Itching Redness Flaking - No Cortisone or Coal Tar - 16 oz
TriDerma$19.954.5★309 rev
Dermasolve Medicated Psoriasis Body Wash - 2-Pack (8.0 oz each) - Proven to Provide Relief from Psoriasis Eczema & Seborrheic Dermatitis Doctor Recommended for Dry Itchy Red Flaky Scaly Skin
Dermasolve$24.034.2★998 rev
KESMEDIK Tea Tree Body Wash MaxTherapy with Eucalyptus Aloe & 100% Tea Tree Oil for Skin Cleans Soothes and Refreshes Sensitive Itchy Skin Body & Foot Soap for Men & Women 2-Pack
KESMEDIK$21.004.5★1,736 rev
CeraVe Body Wash with Salicylic Acid Fragrance Free Body Wash to Exfoliate Rough and Bumpy Skin Allergy Tested 10 Ounce
CeraVe$13.984.6★36,796 rev
Newest
by launch date
Recuren Plus Antifungal Body Wash Soap: Antibacterial Shower Gel for Back Acne Seborrheic Dermatitis Folliculitis Psoriasis Jock Itch & Ringworm (10 Fl Oz (Pack of 1) Herbal Floral)
Recuren Plus$20.2299 rev
Eczema Body Wash All Natural Eczema Soap Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Bath Wash for Kids & Adults
Healov$10.1070 rev
Eczema Body Wash All Natural Eczema Soap Dermatitis Psoriasis Treatment for Dry Itchy Sensitive Skin Relief Gentle Detoxifying Healing Anti-Itch Oatmeal Goat Milk Bath Wash for Kids & Adults
Herblov$12.1097 rev
Psoriasis Body Wash Sensitive Skin | Psoriasis Treatment for Skin | Clinically Proven to Reduce Redness Scaling & Itching | No Sulfates Parabens | Free Scrubber Brush | 16 Fl.Oz
Terramed Just Think Comfort$24.2959 rev
KESMEDIK Tea Tree Body Wash MaxTherapy with Eucalyptus Aloe & 100% Tea Tree Oil for Skin Cleans Soothes and Refreshes Sensitive Itchy Skin Body & Foot Soap for Men & Women 2-Pack
KESMEDIK$21.001,736 rev
Trending
90-day click momentumRecuren Plus Antifungal Body Wash Soap: Antibacterial Shower Gel for Back Acne Seborrheic Dermatitis Folliculitis Psoriasis Jock Itch & Ringworm (10 Fl Oz (Pack of 1) Herbal Floral)
Recuren Plus$20.224.7★
Dove Body Wash Hydration Boost Actively drenches dry skin 6% hydration serum with hyaluronic 18.5 oz
Dove$7.694.7★
Dove Body Wash with Pump Antibacterial For All Skin Types Protects from Dryness 30.6 oz
Dove$10.034.8★
Marie Originals Eczema Face Soap Body Wash Bar All Natural Psoriasis Dermatitis Treatment for Dry Itchy Flaky Skin Relief Gentle Detoxifying Healing Anti-Itch Cleansing Skincare (Pack of 2)
Marie Originals$12.394.3★
CLn BodyWash - Non-Drying Body Wash For Compromised Skin Prone to Eczema Dermatitis Rash & Hidradenitis Suppurativa Fragrance-Free & Paraben-Free 8 fl oz.
CLn$35.654.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fresh scent”
“Great soap product”
“Leaves skin soft”
“Its moisturizing”
“Good cleanser”
“Good value for money”
“Good for your skin”
“Luxurious Lather”
“Good for dry skin issues”
“No more itching”
What buyers complain about
“Awful smell”
“Irritated my skin”
“Leaking”
“Very expensive”
“Did NOT work”
“Made my skin very dry”
“Very small”
“Irritated my skin”
“Broken pump”
“Doesnt lather”