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54

psoriasis cream

Worth a look

Shows low returns (0.5%), but soft demand (-8.7% this quarter) keeps it on the watch list.

Market size 85Growth 21Conversion 79Competition 21Returns 98Price range 63Avg price 78Brand share 32Review moat 23Quality gap 60

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 1.1M searches

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.39

avg listing price — sweet spot $15–$100

Price range

Good$6.62–$29.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,423.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

88

Top-5 brand share

86%

Open market

12%

  • CeraVe33%
  • Gold Bond23%
  • Nizoral13%
  • MG21712%
  • TriDerma5%
  • Psoriasin3%
  • Open — no brand owns it (7 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$141K20%$283K30%$424K40%$565K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
23K18KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great quality and long-lasting”

Efficiency8%

“Works very well”

Smell8%

“No unpleasant smell”

Allergies6%

“No irritation”

Value For Money6%

“Very affordable”

Absorbency4%

“absorbed well”

Advertised Vs Actual Product4%

“As advertised”

Moist/Dry3%

“Great moisturizer”

Itch Relief3%

“Helps Itching”

Skin Health3%

“Works great on skin”

What buyers complain about

Allergies25%

“made the rash worse”

Smell13%

“Really gross smell”

Functionality-Overall6%

“NO RESULTS”

Value For Money5%

“Expensive”

Moist/Dry4%

“Dried up my skin”

Skin Health3%

“is SO BAD for their skin”

Size-Overall3%

“Very small bottle”

Leak-Proof2%

“had leaked all over the inside of the box”

Thickness1%

“Its so thick”

Oily/Greasy1%

“Too greasy”

Top return reasons

Leak-Proof31%
Smell15%
Functionality-Overall14%
Advertised Vs Actual Product8%
Size-Overall4%
Moist/Dry4%
Product Condition3%
Motor Power2%
Value For Money2%
Defective Material/Parts2%