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proteina para perder peso rapido

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Soft demand (-14.4% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 18Conversion 20Competition 54Returns 100Price range 90Avg price 95Brand share 50Review moat 19Quality gap 43

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$32.04

avg listing price — sweet spot $15–$100

Price range

Great$11.23–$71.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$100K

$100K/yr · 196K searches

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad14,699.48

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

613

Top-5 brand share

75%

Open market

22%

  • SlimFast37%
  • Premier Protein19%
  • Orgain7%
  • Optimum Nutrition7%
  • Fit & Lean6%
  • NaturalSlim3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$30K40%$40K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — -14.4% search growth over the last 90 days.
5K3KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“The taste is smooth”

Nutritional Content18%

“This is good protein”

Quality-Overall9%

“Affordable for the quality”

Flavor9%

“Great vanilla flavor”

Solubility4%

“Easy to mix”

Value For Money4%

“Good value for money”

Blend/Ratio3%

“blends smoothly”

Vegan/Organic2%

“Great vegan protein”

Sweetness2%

“not overly sweet”

Ease Of Use1%

“pretty easy to make”

What buyers complain about

Taste-Overall20%

“Strange taste”

Flavor7%

“No flavor”

Sweetness7%

“Overly sweet”

Value For Money6%

“its expensive”

Nutritional Content6%

“Not for protein”

Texture/Consistency-Overall3%

“the texture has changed”

Artificial Sweeteners3%

“Artificial sweeteners”

Solubility3%

“Does not dissolve well”

Advertised Vs Actual Product2%

“Totally false advertising”

Size-Overall2%

“To small”

Top return reasons

Smell25%
Hair Growth25%
Flavor25%
Size-Overall25%