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56

protein supplement for women

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 26Conversion 26Competition 60Returns 100Price range 82Avg price 95Brand share 86Review moat 19Quality gap 63

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$27.72

avg listing price — sweet spot $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great$8.74–$46.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$169K

$169K/yr · 293K searches

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad15,005.04

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

40 rising

Sellers

718

Top-5 brand share

49%

Open market

51%

  • FUELE+11%
  • Nature's Blend11%
  • Veyuxiiwa10%
  • Horbäach6%
  • Totaria5%
  • Centrum5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$10K9%$15K12%$20K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
6K4KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“Amazing taste”

Nutritional Content18%

“Great protein powder”

Quality-Overall9%

“EXCELLENT PRODUCT”

Flavor7%

“great flavor options”

Value For Money3%

“Price is fair”

Ease Of Use3%

“Easy Peezy”

Solubility2%

“Mixes well”

Vitamin2%

“Great tasting vitamin”

Advertised Vs Actual Product2%

“matches the description”

Ease Of Chewing/Swallowing2%

“Easy to chew”

What buyers complain about

Taste-Overall22%

“Chemical taste”

Value For Money7%

“But Expensive”

Nutritional Content6%

“I don't get enough nutrients”

Flavor5%

“Flavor is terrible”

Ease Of Use3%

“difficult to use”

Solubility3%

“doesnt dissolve”

Sweetness2%

“Way too sweet - almost undrinkable”

Advertised Vs Actual Product2%

“FALSE ADVERTISING”

Smell2%

“Awful smell”

Size-Overall2%

“The product is bigger than expected”

Top return reasons

Taste-Overall30%
Leak-Proof12%
Flavor10%
Nutritional Content8%
Advertised Vs Actual Product4%
Ingredients-Overall4%
Value For Money3%
Stale/Rotten/Spoiled3%
Smell3%
Contamination2%