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protein rice crispy treat

Skip it43/100

a concentrated shelf (top 5 take 83% of clicks) — protein rice crispy treat doesn't clear our bar today.

Market/yr

$517K

Growth (1y)

+47.2%

Products

10

Brands

3

was 4 a year ago

Sellers

8

Price range

$20.37–$59.09

Returns

0.0%

Rating

4.0★

43/100

Skip it

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
25
×0.30
Growth
49
×0.30
Competition
10
×0.20
Quality gap
82
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +47.2% year over year.
18K9KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, May, Jun · busiest ÷ quietest = 6.0×

Competition

93%Magic Spoon
  • Magic Spoon93%
  • LEGION5%
  • BSN3%

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 8 sellers compete here.

Brands

3 falling

was 4 a year ago

Sellers

8

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
5LEGION$38.933.6★535%rising

Product shelf

All 10 tracked products in this niche.

Magic Spoon Treats - 8 High Protein Bars: 2 Marshmallow 2 Chocolate Peanut Butter 2 Blueberry Muffin 2 Double Chocolate - High Protein Gluten Free Snack - Sugar Free Protein Cereal Bar

Magic Spoon Treats - 8 High Protein Bars: 2 Marshmallow 2 Chocolate Peanut Butter 2 Blueberry Muffin 2 Double Chocolate - High Protein Gluten Free Snack - Sugar Free Protein Cereal Bar

Magic Spoon

$21.804.0★993 reviews

Magic Spoon Treats - 8 Gluten Free Protein Bars Marshmallow - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks for Adults

Magic Spoon Treats - 8 Gluten Free Protein Bars Marshmallow - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks for Adults

Magic Spoon

$21.774.2★647 reviews

Magic Spoon Treats - 8 Gluten Free Protein Bars Chocolate Peanut Butter - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks

Magic Spoon Treats - 8 Gluten Free Protein Bars Chocolate Peanut Butter - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks

Magic Spoon

$20.374.3★470 reviews

Magic Spoon High Protein Pastries Strawberry & Cinnamon 11g Protein 6g Fiber 5g Net Carbs 3g Sugar Gluten Free Grain Free Keto Friendly Protein Snacks 2 Boxes (8 Pastries Total)

Magic Spoon High Protein Pastries Strawberry & Cinnamon 11g Protein 6g Fiber 5g Net Carbs 3g Sugar Gluten Free Grain Free Keto Friendly Protein Snacks 2 Boxes (8 Pastries Total)

Magic Spoon

$22.882.8★35 reviews

Legion Protein Rice Crispy

Legion Protein Rice Crispy

LEGION

$38.933.6★53 reviews

Magic Spoon Treats - 24 High Protein Bars: 4 each Salted Caramel Smores Marshmallow Chocolate Peanut Butter Blueberry Muffin Double Chocolate - High Protein Sugar & Gluten Free Snack

Magic Spoon Treats - 24 High Protein Bars: 4 each Salted Caramel Smores Marshmallow Chocolate Peanut Butter Blueberry Muffin Double Chocolate - High Protein Sugar & Gluten Free Snack

Magic Spoon

$59.094.5★71 reviews

MAGIC SPOON Mini Treats - 5g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Marshmallow 16 Mini Bars)

MAGIC SPOON Mini Treats - 5g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Marshmallow 16 Mini Bars)

Magic Spoon

$22.724.5★34 reviews

MAGIC SPOON Mini Treats - 6g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Chocolate PB 16 Mini Bars)

MAGIC SPOON Mini Treats - 6g Protein Low Carb Keto Friendly Low Sugar Gluten Free Crispy Protein Bar Cereal Bar On-The-Go Healthy Snack (Chocolate PB 16 Mini Bars)

Magic Spoon

$22.694.1★31 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Delicious as always”

Nutritional Content16%

“Great tasting lower carb treat”

Flavor8%

“Love the flavor”

Sweetness6%

“They are the perfect meal and sweet treat”

Quality-Overall5%

“These are so well made”

Health Benefits-Overall4%

“Great tasty, healthy snack”

Crispiness3%

“Crunchy Goodness”

Texture/Consistency-Overall3%

“The texture is great”

Value For Money2%

“Worth the money~so good”

Vegan/Organic1%

“Gluten free rice crispies”

What buyers complain about

Taste-Overall35%

“Doesnt taste very good”

Flavor9%

“First off, it tastes like artificial, like the flavor is just artificial”

Value For Money9%

“Super expensive”

Moist/Dry8%

“these bars taste nothing like it and theyre dry and very bland”

Quality-Overall6%

“Poor quality control”

Sweetness4%

“not as sweet”

Nutritional Content3%

“Not my first choice for a protein bar”

Stale/Rotten/Spoiled3%

“Gross”

Hard Feel2%

“Really hard”

Advertised Vs Actual Product2%

“Description deceiving, $20+ for 8 bars, not like I can return them”

Top return reasons

  • Taste-Overall43%
  • Flavor14%
  • Comfort-Overall14%
  • Moist/Dry14%
  • Quality-Overall14%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.