protein powder samples
Worth a lookShows low returns (0.0%), but soft demand (-23.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$32.34avg listing price — sweet spot $15–$100
Price range
Great$13.76–$54.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great222avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$202K$202K/yr · 217K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
446
Top-5 brand share
92%
Open market
6%
- Just Move63%
- Clean Simple Eats14%
- Truvani8%
- Happy Viking4%
- FlavCity3%
- JUST INGREDIENTS3%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Just Move Protein Sample Pack Bundle - 7 Flavors
Just Move$24.694.1★870 rev
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$32.134.5★929 rev
Just Move Protein - Buttercream Cupcake - Vegan (Plant Based) Organic Dairy Free Soy Free Gluten Free Keto Peanut Free 20g Protein Low Carb Non GMO (15 Servings)
Just Move$29.873.9★23 rev
Just Move Protien - Banana Pudding Protein - Vegan (Plant Based) Organic Dairy Free Soy Free Gluten Free Keto Peanut Free 20g Protein Low Carb Non GMO (16.5)
Just Move$29.894.9★38 rev
Just Move Protein - Chocolate Cake - Vegan (Plant Based) Organic Dairy Free Soy Free Gluten Free Keto Peanut Free 20g Protein Low Carb Non GMO (15 Servings)
Just Move$29.924.9★15 rev
Newest
by launch date
Happy Viking Variety Pack High Vegan Protein + Fiber Meal Powder Protein Packets to Go 30G Protein 10g Fiber Low Carb Keto Gluten-Free Non-GMO Complete Meal Replacement 4 Meals
Happy Viking$23.6945 rev
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$30.3636 rev
FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack
FlavCity$34.79132 rev
Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings
Ballerina Farm$48.58185 rev
Truvani Vegan Pea Protein Powder | Variety Pack | 20g Organic Plant Based Protein | Single Serving Travel Packets | 10 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$27.895 rev
Trending
90-day click momentumHappy Viking Variety Pack High Vegan Protein + Fiber Meal Powder Protein Packets to Go 30G Protein 10g Fiber Low Carb Keto Gluten-Free Non-GMO Complete Meal Replacement 4 Meals
Happy Viking$23.693.8★
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$30.364.3★
FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack
FlavCity$34.793.8★
Truvani Vegan Pea Protein Powder | Variety Pack | 20g Organic Plant Based Protein | Single Serving Travel Packets | 10 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$27.893.5★
Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings
Ballerina Farm$48.584.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.Peak months: Jan, Mar, Apr · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious Smoothie”
“Good flavor selection”
“Adequate amount of protein”
“They blend easily”
“Mixes easily”
“Excellent product”
“Very sweet”
“Clean ingredients”
“Worth every penny”
“Good texture”
What buyers complain about
“Horrible aftertaste”
“the flavors are horrific”
“way too expensive”
“Im not a protein person”
“Its VERY sugary”
“Very chalky texture”
“I can be super picky about artificial flavors or the taste of artificial sweeteners”
“Won't dissolve”
“Poor Quality Control”
“it's horrible with just water”