protein powder packets
Worth a lookShows a $7.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$7.9M$7.9M/yr · 5.3M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Incredible$24.11–$61.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.20avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,014.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
9
Top-5 brand share
100%
Open market
0%
- FlavCity53%
- Clean Simple Eats46%
- Ballerina Farm1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack
Clean Simple Eats$32.134.5★929 rev
FlavCity Vanilla All in One Protein Shake Powder - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$56.364.4★3,504 rev
Clean Simple Eats Whey Protein Powder Simply Vanilla Flavor Naturally Sweetened 100% Grass Fed Protein Powder with Digestive Enzymes & No Artificial Ingredients Gluten Free 30 Servings
Clean Simple Eats$61.244.6★1,313 rev
FlavCity Grass Fed Whey Chocolate Protein Powder - Chocolate Peanut Butter - 25g Protein & 10g Collagen - Made with Organic Cocoa & Coconut Milk - Gluten Free & No Added Sugars (20 Servings)
FlavCity$56.264.4★2,516 rev
Clean Simple Eats Whey Isolate Protein Powder Brownie Batter Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings
Clean Simple Eats$61.004.5★885 rev
Newest
by launch date
FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack
FlavCity$34.79132 rev
FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack
FlavCity$34.932,556 rev
Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings
Ballerina Farm$48.58185 rev
FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$58.12149 rev
FlavCity All in One Protein Shake Powder Banana Bread - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$59.71168 rev
Trending
90-day click momentumFlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack
FlavCity$34.793.8★
Clean Simple Eats Whey Isolate Protein Powder Simply Vanilla Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Stick Packs
Clean Simple Eats$32.064.6★
Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings
Ballerina Farm$48.584.4★
FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$58.124.6★
Clean Simple Eats Clear Protein Drinks 20g Grass Fed Whey Protein Isolate Ultra Filtered Light & Refreshing Beverage Low Lactose Pineapple Passion 20 Servings
Clean Simple Eats$52.414.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.Peak months: Jan, May, Jun, Jul · busiest ÷ quietest = 5.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No weird taste”
“good vanilla flavor”
“Great healthy protein powder”
“Good variety”
“Best ingredients”
“Mixes easily”
“blends smoothly”
“it's perfectly sweetened”
“Great value”
“Great consistency”
What buyers complain about
“Horrible aftertaste”
“Costs too much”
“weird flavor”
“The calories per serving are insane”
“It's not overly sweet”
“Does not mix well”
“Strange smell”
“Too much stevia for my taste”
“Poor Quality Control”
“grainy texture”