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protein powder keychain

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Soft demand (-48.3% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 1Conversion 35Competition 57Returns 81Price range 36Avg price 47Brand share 52Review moat 74Quality gap 47

Returns

Great1.7%

return rate — above 6% kills the launch gate

Review moat

Good545.12

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.58

avg listing price — sweet spot $15–$100

Price range

Okay$6.16–$20.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$9K

$9K/yr · 27K searches

Growth

Bad-48.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

25

Top-5 brand share

74%

Open market

22%

  • UNITED IMPORTS27%
  • ONMYWHEY16%
  • BooMetCheer15%
  • Smartshake9%
  • Auhafaly7%
  • TEESSUE4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3528%$70412%$1K16%$1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.3% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“They are well-made”

Ease Of Use17%

“EASY TO USE”

Advertised Vs Actual Product11%

“does exactly what it promises”

Size-Overall10%

“the size is convenient without taking up much space”

Durability7%

“Very durable”

Portability5%

“Perfect for use on the go or at home, convenient”

Leak-Proof5%

“They do not leak”

Value For Money3%

“Great value”

Efficiency3%

“It works and does the job”

Design-Overall2%

“The clear design is also helpful so you can see exactly how much is left”

What buyers complain about

Size-Overall37%

“Does not fit standard water bottle opening”

Leak-Proof7%

“Also the mouth isnt big enough so youll most like spill trying to pour a scoop into the funnel”

Quality-Overall5%

“low-quality clips”

Ease Of Use5%

“Does not close fully”

Durability4%

“The containers are made of hard durable plastic”

Strength3%

“Carabiners are mostly plastic and are flimsy”

Material Quality2%

“Made with very cheap plastic”

Weight Heavy2%

“Not heavy duty”

Comfort-Overall2%

“It is not comfortable”

Functionality-Overall2%

“Dont works”

Top return reasons

Size-Overall75%
Advertised Vs Actual Product6%
Leak-Proof3%
Functionality-Overall2%
Value For Money2%
Quality-Overall2%
Storage Capacity1%
Weight Heavy1%
Material Quality1%
Adhesion/Stickiness1%