protein powder for teens boys
Launch itA $979K/yr market growing +7.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$36.85avg listing price — sweet spot $15–$100
Price range
Incredible$18.13–$72.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$979K$979K/yr · 379K searches
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,183.83avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
38
Top-5 brand share
100%
Open market
0%
- Muscle Milk89%
- TruHeight11%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Muscle Milk Genuine Protein Powder Vanilla Crme 1.93 Pounds 12 Servings 32g Protein 2g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$20.554.6★4,956 rev
Muscle Milk Genuine Protein Powder Chocolate 1.93 Pounds 13 Servings 32g Protein 2g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$20.404.5★5,904 rev
Muscle Milk Pro Series Protein Powder Supplement Intense Vanilla 2 Pound 11 Servings 50g Protein 3g Sugar 20 Vitamins & Minerals NSF Certified for Sport Workout Recovery Packaging May Vary
Muscle Milk$25.244.4★3,441 rev
Muscle Milk Pro Series Protein Powder Supplement Knockout Chocolate 2 Pound 11 Servings 50g Protein 3g Sugar 20 Vitamins & Minerals NSF Certified for Sport Workout Recovery Packaging May Vary
Muscle Milk$26.854.5★4,395 rev
TruHeight Growth Protein Shake (Chocolate Milk Flavor Whey) Tall Nutrition for Natural Growth & Development - Protein Powder for Kids & Teens Weight Gain Drinks - Picky Eater Vitamin Taller Ages 4+
TruHeight$42.304.1★1,799 rev
Newest
by launch date
Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.70271 rev
Muscle Milk Genuine Protein Powder Cookies N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$18.13918 rev
Muscle Milk Genuine Protein Powder Strawberries N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$21.002,238 rev
Muscle Milk Pro Series Protein Powder Supplement Slammin Strawberry 2 Pound 11 Servings 50g Protein 3g Sugar 20 Vitamins & Minerals NSF Certified for Sport Packaging May Vary
Muscle Milk$26.40984 rev
Muscle Milk Genuine Protein Powder Vanilla Crme 1.93 Pounds 12 Servings 32g Protein 2g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$20.554,956 rev
Trending
90-day click momentumMuscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.703.6★
Muscle Milk Genuine Protein Powder Strawberries N Crme 32g Protein 4.94 Pound
Muscle Milk$46.164.4★
Muscle Milk Genuine Protein Powder Strawberries N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$21.004.4★
Muscle Milk Pro Series Protein Powder Supplement Knockout Chocolate 2 Pound 11 Servings 50g Protein 3g Sugar 20 Vitamins & Minerals NSF Certified for Sport Workout Recovery Packaging May Vary
Muscle Milk$26.854.5★
Muscle Milk Pro Series Protein Powder Supplement Intense Vanilla 2 Pound 11 Servings 50g Protein 3g Sugar 20 Vitamins & Minerals NSF Certified for Sport Workout Recovery Packaging May Vary
Muscle Milk$25.244.4★
Demand
Weekly Amazon search volume, last 36 weeks — +7.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome sauce”
“Excellent protein supplement”
“Decent vanilla flavor”
“Good quality”
“Good value for money”
“It mixes well”
“blends very well in my bottle”
“the product matched the description”
“I think that it may also satisfy my sweet tooth too”
“The texture is good”
What buyers complain about
“It tastes HORRIBLE”
“the flavor is gross”
“calories pretty high”
“Waste of money”
“the texture is grainy”
“Super watered down”
“Pretty low quality”
“not 0 sugar”
“Misrepresentation on purpose”
“a fake sugar Substitute”