protein powder for men muscle growth
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Price range
Incredible$17.18–$93.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.41avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Market size
Great$981K$981K/yr · 260K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,211.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
26
Top-5 brand share
100%
Open market
0%
- Dymatize89%
- Six Star8%
- GHOST4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb
Dymatize$34.464.6★20,869 rev
Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (75 Servings)
Dymatize$93.524.6★20,869 rev
Dymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.2g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack
Dymatize$31.934.4★2,077 rev
Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Froot Loops Flavor 1.8 lbs
Six Star$17.184.5★1,337 rev
Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (45 Servings)
Dymatize$68.884.6★20,869 rev
Newest
by launch dateDymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.2g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack
Dymatize$31.932,077 rev
Dymatize Super Mass Gainer Protein Powder 1290 Calories & 52g Protein Mixes Easily Tastes Delicious Fruity Pebbles 6 Pound (8 Servings)
Dymatize$43.88276 rev
Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Froot Loops Flavor 1.8 lbs
Six Star$17.181,337 rev
Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb
Dymatize$34.4620,869 rev
Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (75 Servings)
Dymatize$93.5220,869 rev
Trending
90-day click momentum
GHOST Whey Protein Powder Cereal Milk - 2LB 25G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free
GHOST$49.004.4★
Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb
Dymatize$34.464.6★
Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (75 Servings)
Dymatize$93.524.6★
Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Froot Loops Flavor 1.8 lbs
Six Star$17.184.5★
Dymatize x Fruity Pebbles ISO100 Whey Protein Powder Isolate 25g of Protein 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (45 Servings)
Dymatize$68.884.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely Delicious”
“This protein powder was very good I like it”
“Flavor is REALLY strong”
“Quality product”
“Worth the money”
“Fruity”
“really easy to mix”
“This has a smooth clean consistency”
“Its pretty easy to use too”
“Blends nicely”
What buyers complain about
“Does not taste good”
“the flavor is very artificial”
“Too expensive”
“likely losing a bunch of the protein”
“It smells and tastes like burnt plastic”
“It's not overly sweet like many”
“it got old very quickly”
“DECEPTIVELY MARKETED PRODUCT”
“Not very filling”
“Aftertaste and overall quality are bad, not a great feeling”