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protein peanut butter cups

Worth a look63/100

protein peanut butter cups shows low returns (0.0%), but a small market ($1.9M/yr) keeps it on the watch list.

Market/yr

$1.9M

Growth (1y)

+99.4%

Products

27

Brands

7

was 4 a year ago

Sellers

55

Price range

$5.57–$44.60

Returns

0.0%

Rating

4.3★

63/100

Worth a look

Scores 63/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
48
×0.30
Growth
65
×0.30
Competition
63
×0.20
Quality gap
63
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 67 weeks — +99.4% year over year.
34K17KSpike '25Prime Day '25Spike '26Mar '25Jun '25Aug '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.5×

Competition

61%ONE
  • ONE61%
  • Quest28%
  • Avama4%
  • Protein One3%
  • Generic1%
  • Atkins1%
  • Other (1 brands)1%

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 55 sellers compete here.

Brands

7 rising

was 4 a year ago

Sellers

55

Top 5 brand share

98%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 27 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall38%

“Absolutely Delicious”

Nutritional Content17%

“Amazing Protein Snack”

Flavor10%

“The flavor is rich”

Sweetness5%

“Great sweet treat”

Quality-Overall5%

“Great product for me”

Value For Money2%

“Worth it”

Texture/Consistency-Overall2%

“Good texture”

Blood Sugar Level1%

“Perfect if youre watching your sugar intake”

Health Benefits-Overall1%

“Healthy and delicious”

Freshness1%

“They arrived fresh”

What buyers complain about

Taste-Overall21%

“gross taste”

Flavor8%

“Weird flavor”

Nutritional Content6%

“Question nutrition bars are nasty”

Value For Money6%

“Not worth it”

Texture/Consistency-Overall4%

“Texture is weird”

Advertised Vs Actual Product4%

“False advertising”

Ease Of Chewing/Swallowing4%

“Not chewable”

Storage Temperature3%

“Melted Mess”

Sweetness2%

“TOO SWEET”

Quality-Overall2%

“Quality. This looks absolutely gross”

Top return reasons

  • Taste-Overall31%
  • Flavor14%
  • Ingredients-Overall9%
  • Nutritional Content5%
  • Stale/Rotten/Spoiled5%
  • Advertised Vs Actual Product5%
  • Value For Money4%
  • Ease Of Chewing/Swallowing4%
  • Smell3%
  • Storage Temperature3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.