protein jello
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$30.06avg listing price — sweet spot $15–$100
Price range
Great$13.44–$40.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,095.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$108K$108K/yr · 109K searches
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
515
Top-5 brand share
95%
Open market
2%
- Medtrition61%
- Vital Proteins26%
- FITWISE3%
- NOW Foods3%
- HEARTHY FOODS2%
- Great Lakes Wellness2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)
Medtrition$39.254.2★625 rev
Vital Proteins Beef Gelatin Powder - Grass-Fed 16.4 oz
Vital Proteins$28.514.6★3,578 rev
Gelatein Orange: 20 grams of protein. Sugar free. Ideal for clear liquid diets swallowing difficulties bariatric dialysis and oncology. Great pre or post-workout snack. (12 pack)
Medtrition$39.173.7★156 rev
ProSource Gelatein Plus Pineapple: 20 Grams of Proteins. Ideal for Clear Liquid Diets Swallowing Difficulties Dialysis and Oncology. Great Pre or Post Workout Snack. (12 Pack)
Medtrition$39.194.0★297 rev
Gelatein Fruit Punch: 20 grams of protein. Sugar free. Ideal for clear liquid diets swallowing difficulties bariatric dialysis and oncology. Great pre or post-workout snack. (12 pack)
Medtrition$35.593.8★431 rev
Newest
by launch dateGelatein Orange: 20 grams of protein. Sugar free. Ideal for clear liquid diets swallowing difficulties bariatric dialysis and oncology. Great pre or post-workout snack. (12 pack)
Medtrition$39.17156 rev
Its Just - 100% Gelatin Powder (2lb) Unflavored Heavy Metal Tested Grass-Fed Bovine (Beef) Source Non-GMO Keto Friendy Perfect for Marshmallows Gummies Desserts 32oz
It's Just!$27.101,410 rev
FITWISE Raspberry High Protein Jello 15g Protein 80 Calories Zero Carbs Fat Free Sugar Free Keto and Bariatric Diet Friendly Ideal Protein Compatible Gelatin 7 Servings Per Box
FITWISE$17.31134 rev
Hearthy Foods Beef Gelatin Powder Unflavored Gelatin Powder for Women and Men | Keto and Paleo Friendly Pure Protein Type 1 & 3 Grass-Fed Halal Certified Non-GMO Kosher Gelatin | 16 oz. 454g
HEARTHY FOODS$19.983,867 rev
Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)
Medtrition$39.25625 rev
Trending
90-day click momentumFITWISE Raspberry High Protein Jello 15g Protein 80 Calories Zero Carbs Fat Free Sugar Free Keto and Bariatric Diet Friendly Ideal Protein Compatible Gelatin 7 Servings Per Box
FITWISE$17.314.3★
NOW Foods Beef Gelatin Powder Natural Thickening Agent Source of Protein 1-Pound (Packaging May Vary)
NOW Foods$13.444.7★
Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)
Medtrition$39.254.2★
Gelatein Orange: 20 grams of protein. Sugar free. Ideal for clear liquid diets swallowing difficulties bariatric dialysis and oncology. Great pre or post-workout snack. (12 pack)
Medtrition$39.173.7★
ProSource Gelatein Plus Pineapple: 20 Grams of Proteins. Ideal for Clear Liquid Diets Swallowing Difficulties Dialysis and Oncology. Great Pre or Post Workout Snack. (12 Pack)
Medtrition$39.194.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Jan, May · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and very easy to dissolve”
“No funny taste”
“Easy protein with great taste”
“Dissolves better in cold water”
“Good Price”
“As advertised”
“Easy to use”
“great flavor”
“Good for baking”
“Clean ingredients”
What buyers complain about
“Chemical taste”
“flavors were very artificial”
“Unpleasant odor”
“has a strange texture”
“probably not what l needed with my protein needs”
“These were clumpy”
“expensive”
“To sweet”
“Not great quality”
“it is so hard to consume”