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51

protein iced tea

Worth a look

Shows low returns (0.0%), but soft demand (-82.2% this quarter) keeps it on the watch list.

Market size 89Growth 0Conversion 80Competition 6Returns 100Price range 95Avg price 94Brand share 0Review moat 95Quality gap 43

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Incredible90.13

avg incumbent reviews — the moat a new listing must climb

Price range

Incredible$39.72–$55.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$47.96

avg listing price — sweet spot $15–$100

Market size

Great$1.6M

$1.6M/yr · 411K searches

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad92%

top-5 click share — a locked-up shelf

Growth

Bad-82.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Open market

0%

  • GRAMMS100%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$164K20%$328K30%$492K40%$656K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -82.2% search growth over the last 90 days.
200K150KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 18.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Amazing taste”

Nutritional Content18%

“I absolutely love this protein powder”

Flavor12%

“Love the flavor”

Solubility6%

“dissolves easily”

Quality-Overall5%

“Great quality and easy to mix”

Blend/Ratio4%

“is easy to mix compared to similar ones on the market”

Freshness2%

“Refreshing clear drink”

Soft Feel2%

“is smooth - i'm drinking it every day”

Sweetness1%

“It is a little sweet for my taste”

Texture/Consistency-Overall1%

“the texture is like tea”

What buyers complain about

Taste-Overall19%

“Terrible Taste”

Nutritional Content10%

“it's missing the %DV for protein”

Value For Money7%

“Its darn pricey”

Flavor6%

“Thr flavor was absolutely terrible”

Sweetness6%

“I feel the lemonade is less sweet”

Bitter3%

“So bitter”

Dilute/Watery3%

“tropical punch tastes like watered down cherry koolaid with foam at the top”

Thickness2%

“It is not thick”

Artificial Sweeteners2%

“if you don't like the artificial sweetener taste”

Sour1%

“Also my flavor is very tart”