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53

protein greens

Worth a look

Shows low returns (0.0%), but a small market ($91K/yr) keeps it on the watch list.

Market size 23Growth 34Conversion 96Competition 39Returns 100Price range 58Avg price 74Brand share 57Review moat 23Quality gap 53

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.86

avg listing price — sweet spot $15–$100

Price range

Good$3.02–$31.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Market size

Bad$91K

$91K/yr · 47K searches

Review moat

Bad6,955.25

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

606

Top-5 brand share

71%

Open market

22%

  • AEROFARMS21%
  • Garden of Life21%
  • SURVIVAL GARDEN SEEDS12%
  • Orgain9%
  • Paradise Herbs8%
  • Earthbound Farm7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$27K40%$36K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 44 weeks — +7.6% search growth over the last 90 days.
3K2KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“Makes a great tasting smoothie”

Freshness12%

“Arrived fresh”

Nutritional Content12%

“Good nutrition”

Quality-Overall10%

“food quality is good”

Flavor5%

“generally enjoy the natural flavor”

Value For Money5%

“Great price, great product”

Vegan/Organic3%

“Organic”

Health Benefits-Overall2%

“Healthy, fresh taste”

Blend/Ratio2%

“it blends easily”

Energy Level2%

“Gives me energy”

What buyers complain about

Taste-Overall24%

“Has a very chalky taste”

Flavor10%

“Flavor was unremarkable”

Value For Money7%

“Price has increased :”

Stale/Rotten/Spoiled6%

“Not fresh”

Nutritional Content4%

“the entire point of my buying this is that I struggle to eat well/enough for medical reasons”

Moist/Dry3%

“The leaves were dry”

Size-Overall2%

“could only fit half of the package”

Smell2%

“Smell is alittle funky at first in the package”

Dilute/Watery2%

“gross”

Solubility2%

“doesnt dissolve at all”

Top return reasons

Ease Of Use30%
Functionality-Overall20%
Ingredients-Overall20%
Smell10%
Vitamin10%
Taste-Overall10%