protein gel
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 606K searches
Price range
Incredible$34.12–$64.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$46.96avg listing price — sweet spot $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,485.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
16
Top-5 brand share
100%
Open market
0%
- Frog Fuel86%
- LiquaCel9%
- ProT Gold5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack
Frog Fuel$46.714.5★4,130 rev
Frog Fuel Power Energized Complete Protein Shot 15g Nano Hydrolyzed & Grass Fed 80mg Caffeine Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 1 oz Packets 24 Pack
Frog Fuel$46.644.5★1,577 rev
Frog Fuel Ultra Energy Gel & Energized Pre Workout Shot with 120mg Caffeine 1500mg Beta Alanine Electrolytes 8g Protein Nano-Hydrolyzed Grass Fed Collagen 10g Carbs Berry 1.2 oz Packets 24 Pack
Frog Fuel$46.754.5★1,232 rev
Frog Fuel Performance Greens Protein Powder Nano Hydrolyzed & Grass Fed Greens Powder 5B CFU Probiotics/Prebiotics 9G Protein 7 EAAs Energy & Muscle Support Lemon Lime 30 Servings
Frog Fuel$64.454.5★79 rev
ProT Gold Liquid Collagen Protein Shot 17g Nano Hydrolyzed & Grass Fed 2g Arginine for Wound Support Gluten Free Fat and Sugar Free 0g Carbs Non GMO Berry 24 fl oz 24 Pack
ProT Gold$47.194.4★1,956 rev
Newest
by launch dateFrog Fuel Performance Greens Protein Powder Nano Hydrolyzed & Grass Fed Greens Powder 5B CFU Probiotics/Prebiotics 9G Protein 7 EAAs Energy & Muscle Support Lemon Lime 30 Servings
Frog Fuel$64.4579 rev
LiquaCel Concentrated Liquid Protein 16g Hydrolyzed Collagen Protein and 2.5g Arginine Per Single-Serving Packet Sugar & Gluten Free Recovery Formula 1fl oz Packets 25ct Variety Flavor Pack
LiquaCel$42.82395 rev
Frog Fuel Power Energized Complete Protein Shot 15g Nano Hydrolyzed & Grass Fed 80mg Caffeine Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 1 oz Packets 24 Pack
Frog Fuel$46.641,577 rev
ProT Gold Liquid Collagen Protein Shot 17g Nano Hydrolyzed & Grass Fed 2g Arginine for Wound Support Gluten Free Fat and Sugar Free 0g Carbs Non GMO Berry 24 fl oz 24 Pack
ProT Gold$47.191,956 rev
Frog Fuel Ultra Energy Gel & Energized Pre Workout Shot with 120mg Caffeine 1500mg Beta Alanine Electrolytes 8g Protein Nano-Hydrolyzed Grass Fed Collagen 10g Carbs Berry 1.2 oz Packets 24 Pack
Frog Fuel$46.751,232 rev
Trending
90-day click momentumFrog Fuel Performance Greens Protein Powder Nano Hydrolyzed & Grass Fed Greens Powder 5B CFU Probiotics/Prebiotics 9G Protein 7 EAAs Energy & Muscle Support Lemon Lime 30 Servings
Frog Fuel$64.454.5★
LiquaCel Concentrated Liquid Protein Peach Mango Flavor 16g Hydrolyzed Collagen Protein and 2.5g Arginine Per 1oz Serving Sugar & Gluten Free 32 fl oz Bottle
LiquaCel$34.124.6★
ProT Gold Liquid Collagen Protein Shot 17g Nano Hydrolyzed & Grass Fed 2g Arginine for Wound Support Gluten Free Fat and Sugar Free 0g Carbs Non GMO Berry 24 fl oz 24 Pack
ProT Gold$47.194.4★
Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack
Frog Fuel$46.714.5★
Frog Fuel Ultra Energy Gel & Energized Pre Workout Shot with 120mg Caffeine 1500mg Beta Alanine Electrolytes 8g Protein Nano-Hydrolyzed Grass Fed Collagen 10g Carbs Berry 1.2 oz Packets 24 Pack
Frog Fuel$46.754.5★
Demand
Weekly Amazon search volume, last 31 weeks — +2.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nutritional Powerhouse”
“No strange aftertaste”
“High quality and great tasting”
“Easy to take”
“Love this product tast great energy level awsom good value”
“Great flavor”
“Recovery & Joint pain Must Have”
“Frog fuel works great”
“it does its job”
“Worth every penny”
What buyers complain about
“They tasted like chemicals”
“Expensive”
“Cant do the flavor”
“Wish it had more protein and was cheaper”
“There needs to be better quality control”
“The flavor is a little on the sweet side”
“He had stomach issues”
“Extremely sour”
“Each box arrived with spoiled or contaminated”
“throw up in your mouth a little”