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protein crisps

Skip it51/100

a small market ($256K/yr) — protein crisps doesn't clear our bar today.

Market/yr

$256K

Growth (1y)

+254.3%

Products

21

Brands

9

was 8 a year ago

Sellers

26

Price range

$13.86–$54.07

Returns

0.0%

Rating

4.4★

51/100

Skip it

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
13
×0.30
Growth
82
×0.30
Competition
39
×0.20
Quality gap
50
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +254.3% year over year.
114K57KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Mar, Apr, May · busiest ÷ quietest = 45.2×

Competition

34%Smart for Life
  • Smart for Life34%
  • PURIS32%
  • Pure Protein19%
  • BSN6%
  • Z Natural Foods4%
  • The Only Bean1%
  • Other (3 brands)3%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 26 sellers compete here.

Brands

9 rising

was 8 a year ago

Sellers

26

Top 5 brand share

95%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 21 tracked products in this niche.

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings

Smart for Life

$42.744.5★408 reviews

PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)

PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)

PURIS

$14.034.6★68 reviews

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings

Smart for Life

$19.664.7★28 reviews

PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb

PURIS Pea Protein Crisps Plant-Based Crunch | 18g Protein Per Serving | Non-GMO Gluten-Free Soy-Free | No Sugar | Clean Label Inclusion for Snacks Bars & Baking | Made in USA | Unflavored | 1 lb

PURIS

$23.134.3★84 reviews

Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack

Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack

Pure Protein

$22.924.4★527 reviews

PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored

PURIS Organic Pea Protein Crisps Certified Organic Pea Protein Isolate Keto Protein Crunch Made 100% in The USA Non-GMO Gluten Free No Sugar No Soy 18g Protein 7g Carbs Unflavored

PURIS

$28.854.6★246 reviews

Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb

Z Natural Foods Organic Crispy Puffed Quinoa - Real Crisped Quinoa Vegan Superfood - Healthy Quinoa Crisps Snacks for Adults & Kids - Crispy Quinoa Puffs for Baking Snacks Yogurts Gluten-Free 1 lb

Z Natural Foods

$24.774.8★678 reviews

Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving

Smart for Life - Whey Protein Puffs - High Protein Zero Sugar Whey Protein Isolate Puffs 3LB - 18 Grams Protein Snacks Bulk - Non-GMO Gluten-Free - 3 Pound Box - 53 Serving

Smart for Life

$54.073.9★113 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Delicious and addictive”

Nutritional Content22%

“Great amount of protein”

Crispiness13%

“Crunchy goodness”

Health Benefits-Overall7%

“Good Healthy Snack”

Salt Content5%

“lightly salted”

Flavor5%

“Awesome flavor”

Quality-Overall3%

“consistent quality”

Freshness1%

“Freshness is in point”

Value For Money1%

“Good price”

Texture/Consistency-Overall1%

“Good texture”

What buyers complain about

Taste-Overall30%

“Not tasty”

Salt Content10%

“for me a little too salty”

Moist/Dry9%

“These beans are very dry”

Flavor7%

“The flavor is flat”

Value For Money7%

“Too expensive”

Nutritional Content2%

“No nutrition”

Texture/Consistency-Overall2%

“weird texture”

Ease Of Chewing/Swallowing2%

“Hard to chew”

Stale/Rotten/Spoiled1%

“Rancid”

Burnt/Roasted/Overbaked1%

“all are really burnt”

Top return reasons

  • Taste-Overall52%
  • Value For Money13%
  • Salt Content7%
  • Size-Overall4%
  • Flavor4%
  • Moist/Dry3%
  • Smell3%
  • Stale/Rotten/Spoiled2%
  • Ingredients-Overall2%
  • Crispiness2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.