protein cookies
Launch it65/100protein cookies clears our launch bar: a $2.6M/yr market growing +120.9% with returns at 0.0%.
Market/yr
$2.6M
Growth (1y)
+120.9%
Products
31
Brands
4
was 4 a year ago
Sellers
66
Price range
$6.55–$28.03
Returns
0.0%
Rating
4.3★
Launch it
Scored 65/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +120.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.6×
Competition
- Lenny & Larry's54%
- Quest42%
- My Cookie Dealer2%
- Atkins2%
- Other0%
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 66 sellers compete here.
Brands
4 flat
was 4 a year ago
Sellers
66
Top 5 brand share
100%
![Lenny & Larrys Complete Protein Cookie [Oatmeal Raisin] Chewy Soft Baked 16g Plant Protein Vegan Non-GMO High Fiber [4 Ounce] Cookie (Pack of 12)](https://m.media-amazon.com/images/I/51YhrhhNfcL.jpg)
Product shelf
All 31 tracked products in this niche.
Quest Nutrition Chocolate Chip Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count
Quest
$23.624.3★23,977 reviews
Lenny & Larrys Protein Cookie Chocolate Chip High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12
Lenny & Larry's
$19.734.5★4,676 reviews
Lenny & Larrys Protein Cookie Variety Pack 8 Flavors High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 16
Lenny & Larry's
$28.034.5★4,863 reviews
Lenny & Larrys Protein Cookie White Chocolate Flavored Macadamia High Protein Snacks with 16g Plant Protein 10g Fiber Soft-Baked Vegan Non-GMO | 4oz Pack of 12
Lenny & Larry's
$18.444.6★3,511 reviews
Lenny & Larrys Protein Cookie Chocolate Chip High Protein Snacks with 8g Plant Protein 5g Fiber Soft-Baked Vegan Non-GMO | 2oz Pack of 12
Lenny & Larry's
$14.754.6★3,178 reviews
Quest Nutrition White Chocolate Macadamia Protein Cookie 15g Protein 1g Sugar 2g Net Carbs Keto Friendly High Protein Low Carb; 12 Count
Quest
$21.244.3★483 reviews
Quest Nutrition Double Chocolate Chip Protein Cookie 15g Protein 1g Sugar 3g Net Carbs Keto Friendly High Protein Low Carb; 4 Count
Quest
$7.964.5★308 reviews
Quest Nutrition Peanut Butter Chocolate Chip High Protein Cookie Keto Friendly Low Carb 24.5 Oz 12 count (Pack of 1)
Quest
$21.384.2★12,199 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and healthy”
“Good protein”
“great rich flavor profile”
“Great cookies”
“its perfectly sweetened”
“good value”
“are well made”
“they stayed soft”
“They taste fresh”
“good texture”
What buyers complain about
“Chalky taste”
“Cookie was dry”
“Not really healthy”
“A little expensive”
“Lack of flavor”
“Weird texture”
“this box was stale”
“Deceptive advertising”
“Poor Quality”
“COOKIES ARE HARD”
Top return reasons
- Taste-Overall31%
- Flavor13%
- Advertised Vs Actual Product6%
- Value For Money5%
- Size-Overall5%
- Nutritional Content5%
- Stale/Rotten/Spoiled4%
- Moist/Dry4%
- Ingredients-Overall4%
- Sweetness4%