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protein cake

Launch it64/100

protein cake clears our launch bar: a $2.4M/yr market growing +104.1% with returns at 0.0%.

Market/yr

$2.4M

Growth (1y)

+104.1%

Products

27

Brands

4

was 3 a year ago

Sellers

51

Price range

$6.60–$39.84

Returns

0.0%

Rating

4.1★

64/100

Launch it

Scored 64/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
52
×0.30
Growth
65
×0.30
Competition
55
×0.20
Quality gap
76
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 40 weeks — +104.1% year over year.
38K19KHoliday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Competition

50%Alpha Prime Supplements
  • Alpha Prime Supplements50%
  • Quest45%
  • AP Sports Regimen4%
  • Pure Protein2%

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 51 sellers compete here.

Brands

4 rising

was 3 a year ago

Sellers

51

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 27 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Amazing taste”

Nutritional Content18%

“High Protein”

Flavor9%

“The flavor is mild”

Sweetness6%

“Really sweet and delicious”

Baking4%

“Great muffins”

Quality-Overall3%

“are well made”

Value For Money2%

“Worth it”

Freshness2%

“Delivered fresh, moist and had a great taste”

Texture/Consistency-Overall1%

“The texture was soft”

Soft Feel1%

“Nice and soft”

What buyers complain about

Taste-Overall27%

“Artificial taste”

Moist/Dry6%

“They were completely dried out”

Flavor6%

“Lack of flavor”

Value For Money6%

“A little expensive”

Nutritional Content5%

“are high in calorie”

Texture/Consistency-Overall4%

“Texture is weird”

Smell4%

“Smells awful”

Hard Feel3%

“Hard and crumbly”

Ease Of Chewing/Swallowing3%

“Tough to chew”

Stale/Rotten/Spoiled2%

“These are gross”

Top return reasons

  • Taste-Overall40%
  • Flavor13%
  • Ingredients-Overall6%
  • Advertised Vs Actual Product6%
  • Stale/Rotten/Spoiled5%
  • Moist/Dry4%
  • Texture/Consistency-Overall3%
  • Nutritional Content2%
  • Value For Money2%
  • Accuracy-Overall2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.80 median price · 2.3% median returns across 15,670 tracked niches.