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protein bars

Launch it79/100

protein bars clears our launch bar: a $27.0M/yr market growing +172.4% with returns at 0.0%.

Market/yr

$27.0M

Growth (1y)

+172.4%

Products

36

Brands

15

was 23 a year ago

Sellers

650

Price range

$2.33–$38.16

Returns

0.0%

Rating

4.4★

79/100

Launch it

Scored 79/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
98
×0.30
Growth
73
×0.30
Competition
63
×0.20
Quality gap
46
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +172.4% year over year.
643K322KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr · busiest ÷ quietest = 1.9×

Competition

39%Quest
  • Quest39%
  • Pure Protein33%
  • CLIF BUILDER'S5%
  • Nature Valley3%
  • CLIF Bar3%
  • Built Bar2%
  • Other (9 brands)14%

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 650 sellers compete here.

Brands

15 falling

was 23 a year ago

Sellers

650

Top 5 brand share

83%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 CountQuest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count
Quest$24.304.3★11,22718%rising
2
Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy SnackPure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$13.594.4★15,56311%rising
3
Pure Protein Chocolate Peanut Butter Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy SnackPure Protein Chocolate Peanut Butter Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$14.674.5★22,4118%falling
4
Quest Nutrition Chocolate Chip Cookie Dough Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 CountQuest Nutrition Chocolate Chip Cookie Dough Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count
Quest$24.544.4★20,6546%falling
5
Pure Protein Chocolate Peanut Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy SnackPure Protein Chocolate Peanut Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$15.264.5★13,5914%rising
6
CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$18.104.5★4,2353%falling
7
Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Variety Pack 1.76oz 18 PackPure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Variety Pack 1.76oz 18 Pack
Pure Protein$20.954.5★34,3383%flat
8
Quest Nutrition Overload Protein Bars Cookie Commotion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 CountQuest Nutrition Overload Protein Bars Cookie Commotion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count
Quest$23.454.5★6833%rising
9
BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May VaryBUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary
Built Bar$28.164.5★3,6712%rising
10
KIND PB Banana Dark Choc Protein Breakfast Bar 6 Count 10.58 OZKIND PB Banana Dark Choc Protein Breakfast Bar 6 Count 10.58 OZ
KIND$4.964.6★3,5902%rising
11
ALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar AlcoholsALOHA Organic Plant Based Protein Bars |Peanut Butter Chocolate Chip | 1.98 Oz (Pack of 12) | Vegan Low Sugar Gluten Free Paleo Low Carb Non-GMO Stevia Free Soy Free No Sugar Alcohols
ALOHA$22.144.5★8,4022%rising
12
MUSASHI High Protein Bar 45g Protein 2g Total Sugars Milk Chocolate Brownie Post Workout and Protein Snack On The Go 12 Pack of 3.2oz (90g) BarsMUSASHI High Protein Bar 45g Protein 2g Total Sugars Milk Chocolate Brownie Post Workout and Protein Snack On The Go 12 Pack of 3.2oz (90g) Bars
Musashi$35.134.0★7792%flat
13
Pure Protein New Variety Pack Protein Bars 20g Protein 3g Sugar 190 Calories (18 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy SnackPure Protein New Variety Pack Protein Bars 20g Protein 3g Sugar 190 Calories (18 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$22.004.6★5072%flat
14
Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.Pure Protein Cocoa PEBBLES Protein Bars 20g Protein 4g Sugar 180 Calories (4 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack.
Pure Protein$5.084.2★5902%rising
15
Nature Valley Protein Bars Variety Pack Gluten Free Chewy Granola Snack Bars 10g Protein Peanut Butter Dark Chocolate Salted Caramel Nut Peanut Almond Dark Chocolate 15 Count 21.3 oz BoxNature Valley Protein Bars Variety Pack Gluten Free Chewy Granola Snack Bars 10g Protein Peanut Butter Dark Chocolate Salted Caramel Nut Peanut Almond Dark Chocolate 15 Count 21.3 oz Box
Nature Valley$9.954.6★11,2962%falling

Product shelf

All 36 tracked products in this niche.

Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count

Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count

Quest

$24.304.3★11,227 reviews

Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack

Pure Protein Chocolate Deluxe Protein Bars 21g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack

Pure Protein

$13.594.4★15,563 reviews

Pure Protein Chocolate Peanut Butter Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack

Pure Protein Chocolate Peanut Butter Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack

Pure Protein

$14.674.5★22,411 reviews

Quest Nutrition Chocolate Chip Cookie Dough Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count

Quest Nutrition Chocolate Chip Cookie Dough Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count

Quest

$24.544.4★20,654 reviews

Pure Protein Chocolate Peanut Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack

Pure Protein Chocolate Peanut Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack

Pure Protein

$15.264.5★13,591 reviews

CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDER'S

$18.104.5★4,235 reviews

Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Variety Pack 1.76oz 18 Pack

Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Variety Pack 1.76oz 18 Pack

Pure Protein

$20.954.5★34,338 reviews

Quest Nutrition Overload Protein Bars Cookie Commotion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count

Quest Nutrition Overload Protein Bars Cookie Commotion 20g Protein 1g Sugar 3g Net Carbs Gluten Free 12 Count

Quest

$23.454.5★683 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Delicious Bars”

Nutritional Content21%

“High protein”

Flavor11%

“Amazing Flavor”

Quality-Overall4%

“Each bar is very consistent in quality”

Value For Money3%

“Great Deal”

Texture/Consistency-Overall3%

“Great texture”

Sweetness3%

“with a nice balance of sweetness without being overly strong”

Ease Of Chewing/Swallowing2%

“Easy to chew”

Health Benefits-Overall1%

“Delicious and healthy”

Advertised Vs Actual Product1%

“Better than expected”

What buyers complain about

Taste-Overall20%

“gross taste”

Nutritional Content7%

“Not as healthy as you'd think”

Flavor6%

“the weird flavor”

Texture/Consistency-Overall5%

“Texture terrible”

Value For Money5%

“Price is a bit high”

Ease Of Chewing/Swallowing4%

“Very chalky hard to swallow”

Sweetness3%

“TOO MUCH SUGAR”

Hard Feel3%

“the bars are hard”

Quality-Overall2%

“Bad Quality”

Moist/Dry2%

“It has become more dry”

Top return reasons

  • Taste-Overall29%
  • Flavor15%
  • Ingredients-Overall6%
  • Hard Feel6%
  • Value For Money6%
  • Stale/Rotten/Spoiled5%
  • Advertised Vs Actual Product5%
  • Nutritional Content5%
  • Sweetness2%
  • Ease Of Chewing/Swallowing2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.