protein and greens powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$30.53avg listing price — sweet spot $15–$100
Price range
Incredible$17.87–$39.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,455avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 95K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
597
Top-5 brand share
100%
Open market
0%
- Garden of Life81%
- Vega9%
- Orgain8%
- Paradise Herbs3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garden of Life Raw Protein & Greens Chocolate Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings
Garden of Life$31.364.4★3,200 rev
Garden of Life Raw Protein & Greens Vanilla Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings
Garden of Life$29.184.3★5,300 rev
Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Chocolate 20 Servings
Garden of Life$29.674.2★5,746 rev
Garden of Life Sport Organic Vegan Protein Powder Chocolate Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings
Garden of Life$36.254.3★5,196 rev
Garden of Life Meal Replacement Shakes Raw Organic Chocolate Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 28 Servings
Garden of Life$39.694.2★14,562 rev
Newest
by launch date
Vega Organic Protein & Greens Creamy Vanilla (26 Servings) 35.3 oz (1 Kg)
Vega$23.95269 rev
Garden of Life Organic Creamy Protein with Oatmilk Powder Chocolate Brownie 2 lb 0.45 oz (920 g)
Garden of Life$29.49375 rev
Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb
Orgain$28.7436,451 rev
Vega Premium Protein + Supergreens Creamy Vanilla 20g Vegan Protein Dairy & Gluten Free 26.9 oz (25 Servings)
Vega$28.868,475 rev
Orgain Organic Vegan Protein Powder + Greens Vanilla Bean - 21g Plant Based Protein Gluten Free Dairy Free Lactose Free Soy Free No Sugar Added With Iron & Prebiotics for Gut Health - 1.94lb
Orgain$29.583,589 rev
Trending
90-day click momentum
Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Vanilla Chai 20 Servings
Garden of Life$33.764.0★
Garden of Life Meal Replacement Shakes Raw Organic Chocolate Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 14 Servings
Garden of Life$22.844.0★
Garden of Life Organic Creamy Protein with Oatmilk Powder Chocolate Brownie 2 lb 0.45 oz (920 g)
Garden of Life$29.494.4★
Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Vanilla 1.5 LB
Garden of Life$30.504.3★
Garden of Life Sport Organic Vegan Protein Powder Chocolate Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings
Garden of Life$36.254.3★
Demand
Weekly Amazon search volume, last 40 weeks — +26.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“smooth taste”
“Great protein supplement”
“tasty flavor”
“Excellent Product”
“Organic green powder”
“It blends up super fast”
“The ingredients are great”
“mixes easily”
“good value”
“Nice texture”
What buyers complain about
“Artificial Taste”
“Flavor is awful”
“Overpriced”
“could be misleading as far as what nutritional value youre getting”
“Gritty texture”
“I am not a fan of so much added sugar”
“Beware of sugar substitute not healthy”
“Won't dissolve”
“Changed the ingredients”
“Not as advertised”