protection candle
Worth a lookShows low returns (0.8%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$20.50avg listing price — sweet spot $15–$100
Price range
Great$8.99–$64.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good814.77avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 58K searches
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
47
Top-5 brand share
81%
Open market
16%
- CULACEE36%
- Crystal Journey34%
- MAGNIFICENT 1014%
- MANIFEST CANDLES4%
- JESSICA MISHAH HESLOP3%
- Deep Eden3%
- Open — no brand owns it (12 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natural Crystal Candle Abundance Crystal Ritual Spiritual Money Prosperity Candle Spell.(Abundance)
CULACEE$15.814.5★185 rev
Crystal Soy Candles Handmade Wishing Gifts Wishing Law of Attraction Moon Magic Birthday Candle Gifts. (Manifestation)
CULACEE$16.314.5★1,019 rev
Healing Candles Manifestation Magical Candles Energy Chakras Law of Attraction Gifts to Empower Women Birthday Graduation Gifts Emotional Support. (Trust THE Universe)
CULACEE$16.304.5★1,019 rev
Crystal Journey Reiki Charged Herbal Magic Pillar Candle - Abundance - Made with Aromatherapy Essential Oils Clove Citronella Lemon Balm Cinnamon and Nutmeg
Crystal Journey$14.414.6★362 rev
Manifest Sage & Bergamot Money Candle 45 Hour Burn Manifestation Bracelet Protection Candle for Negative Energy Abundance Candles Intention Spiritual Candles for Positive Energy
MANIFEST CANDLES$17.024.4★402 rev
Newest
by launch date
Abundance Crystal Candle Citrine & Pyrite Crystals for Wealth & Success. Infused Cedarwood & Bergamot Scented Manifestation Candle with Gold Leaf & Hydrangea. Spiritual Gifts for Women
JESSICA MISHAH HESLOP$13.4812 rev
SEREBLISS Set of 3 Energy Cleansing & Manifestation Smudge Candles - Palo Santo White Sage Citronella - Candle Pack for Home with 45-50 Hour Burn - Soy Wax Aromatherapy Spiritual Gift Set
SEREBLISS$19.9241 rev
Trust the Universe Crystal Candle 8oz Soy Wax with Moonstone & Selenite Crystals Frankincense & Sandalwood Aromatherapy for Meditation Manifestation & Spiritual Gifts for Women and Men
JESSICA MISHAH HESLOP$13.222 rev
Natural Crystal Candle Abundance Crystal Ritual Spiritual Money Prosperity Candle Spell.(Abundance)
CULACEE$15.81185 rev
Love Spell Candles Ritual Soy Wax Crystal Manifesting Garnet Rose Quartz Pink Crystal Candles.(Love)
CULACEE$16.66185 rev
Trending
90-day click momentumTrust the Universe Crystal Candle 8oz Soy Wax with Moonstone & Selenite Crystals Frankincense & Sandalwood Aromatherapy for Meditation Manifestation & Spiritual Gifts for Women and Men
JESSICA MISHAH HESLOP$13.225.0★
Generic Lucky Money Drawing 7 Color 7 Day Candle
Generic$15.804.7★
Abundance Crystal Candle Citrine & Pyrite Crystals for Wealth & Success. Infused Cedarwood & Bergamot Scented Manifestation Candle with Gold Leaf & Hydrangea. Spiritual Gifts for Women
JESSICA MISHAH HESLOP$13.484.4★
SEREBLISS Set of 3 Energy Cleansing & Manifestation Smudge Candles - Palo Santo White Sage Citronella - Candle Pack for Home with 45-50 Hour Burn - Soy Wax Aromatherapy Spiritual Gift Set
SEREBLISS$19.924.0★
AvaConcept Healing Crystal Candle Gift Set Set of 3 Amethyst Amazonite & Sunstone Hand-Poured Soy Wax Lavender Jasmine Coastal Breeze & Jungle Attachment Aromatherapy 3.5oz Each | Premium Gift Box
ava concept$30.964.3★
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -4.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Amazing gift”
“the quality feels solid”
“The candles are beautiful—love the cute crystals”
“Worth it”
“Exactly what I was looking for”
“Colors are vibrant”
“Good sizes”
“The design is beautiful”
“They burn great”
What buyers complain about
“Not convenient when I don 't like the smell”
“Huge”
“Waste of money”
“Fire hazard”
“That is poor quality control”
“However, Im pretty upset with the candle colors - especially the black that was really more of a dark purple”
“broke apart half way down the candle so if I want the stones I have to dig through the hard wax”
“Much thinner than I realzed”
“doesn't stand straight kept falling”
“Since I couldnt give the set as a gift anymore”