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prosource

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 33Conversion 56Competition 33Returns 85Price range 34Avg price 84Brand share 0Review moat 36Quality gap 57

Returns

Great1.5%

return rate — above 6% kills the launch gate

Avg price

Great$74.38

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,893.81

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$23.65–$249.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$88K

$88K/yr · 25K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

24

Top-5 brand share

100%

Open market

0%

  • Medtrition53%
  • ProsourceFit23%
  • National Nutrition20%
  • Pro-Stat4%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$26K40%$35K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 14 weeks — +6.6% search growth over the last 90 days.
600400Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Balance/Stability15%

“Good for balance”

Nutritional Content13%

“Great for extra protein”

Quality-Overall13%

“Good quality”

Taste-Overall6%

“Good taste, easy to mix with water”

Ease Of Use6%

“easy to use”

Soft Feel4%

“It is certainly softer than the floor”

Cushion4%

“Wonderful cushion”

Durability4%

“Durable, good value”

Advertised Vs Actual Product3%

“performs as expected”

Exercise/Sports Suitability3%

“Great exercise/physical therapy mat”

What buyers complain about

Taste-Overall13%

“This product tastes like orange”

Thickness12%

“It is thick in texture”

Value For Money6%

“IMO expensive”

Nutritional Content6%

“isnt the point of this to not have to chug down a full sized drink I order to get protein and nutrients”

Flavor6%

“He did not like flavor”

Balance/Stability4%

“Balance Issues”

Hard Feel4%

“As hard as a rock”

Size-Overall4%

“it;s so small, very disappointing”

Age Suitability3%

“Gets old fast”

Allergies3%

“Its the only protein I can tolerate since Im allergic to whey protein isolate”

Top return reasons

Size-Overall51%
Balance/Stability11%
Advertised Vs Actual Product5%
Hard Feel4%
Thickness3%
Value For Money3%
Functionality-Overall2%
Taste-Overall2%
Thin2%
Product Condition1%