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50

propolis

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 96Growth 3Conversion 89Competition 25Returns 100Price range 83Avg price 80Brand share 0Review moat 24Quality gap 33

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Market size

Incredible$3.7M

$3.7M/yr · 2.0M searches

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.51–$45.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.91

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,578.73

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-44.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

560

Top-5 brand share

100%

Open market

0%

  • Beekeeper's Naturals86%
  • Carlyle4%
  • Nature's Answer4%
  • NOW Foods3%
  • Vimergy2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$548K30%$1.1M45%$1.6M60%$2.2M1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.3% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall13%

“taste natural”

Quality-Overall11%

“Trusted brand and it actually works”

Cough Relief9%

“helped my cough”

Sinus Relief9%

“Sinus relief”

Efficiency7%

“Works perfectly”

Cold Relief4%

“Helps with colds”

Immunity Booster4%

“Boosts immunity”

Natural Ingredients3%

“All natural”

Spray/Flow3%

“Sprays easily”

Ease Of Use3%

“Easy and convenient”

What buyers complain about

Taste-Overall15%

“The taste is a bit strong”

Allergies7%

“seems to cause rash”

Functionality-Overall7%

“DIDN'T WORK FOR ME”

Value For Money6%

“Not worth it”

Cough Relief5%

“Doesnt work for cough”

Sinus Relief5%

“I had a sinus infection”

Leak-Proof3%

“Bottle leaks like mad”

Flavor2%

“Weird flavor IMHO”

Size-Overall2%

“The container is very small”

Smell1%

“the smell is too strong for me”

Top return reasons

Leak-Proof24%
Cough Relief14%
Size-Overall10%
Texture/Consistency-Overall5%
Comfort-Overall5%
Stale/Rotten/Spoiled5%
Safety Standards5%
Bitter5%
Accuracy-Overall5%
Advertised Vs Actual Product5%