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53

progesterone oil

Worth a look

Shows low returns (0.3%), but a small market ($62K/yr) keeps it on the watch list.

Market size 15Growth 19Conversion 40Competition 77Returns 99Price range 94Avg price 95Brand share 27Review moat 84Quality gap 58

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Incredible$37.78

avg listing price — sweet spot $15–$100

Price range

Great$14.47–$69.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great314.82

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Market size

Bad$62K

$62K/yr · 51K searches

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

14 flat

Sellers

27

Top-5 brand share

89%

Open market

8%

  • Bezwecken57%
  • Svasthya9%
  • BIOLABS PRO9%
  • BioMatrix8%
  • Young Living5%
  • Proov4%
  • Open — no brand owns it (8 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -12.5% search growth over the last 90 days.
1K800Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“Product is consistent and high quality”

Hormonal Balance8%

“Beneficial cream for hormone balance”

Absorbency6%

“highly absorbent”

Sleep Quality5%

“this really helps me sleep better”

Smell5%

“I like the Lavender scented kind the best”

Value For Money5%

“Good for the price”

Efficiency5%

“Worked quickly”

Ease Of Use4%

“Easy to use”

Moist/Dry4%

“I feel hydrated”

Soft Feel3%

“goes on smooth”

What buyers complain about

Functionality-Overall10%

“Problem is 90% of the time I couldnt get anything to come out”

Smell8%

“Horrible chemical smell”

Leak-Proof5%

“The bottle leaks”

Ingredients-Overall4%

“The fact that this product fails to mention this makes me think there is probably very little progesterone in it”

Allergies4%

“Causes Skin Irritation”

Value For Money3%

“Waste of money”

Advertised Vs Actual Product3%

“Misleading”

Ease Of Use3%

“cannot dose properly”

Absorbency2%

“Based on the lack of absorption, and crappy dropper”

Heart Health2%

“Severe Heartburn”

Top return reasons

Functionality-Overall20%
Advertised Vs Actual Product17%
Ingredients-Overall8%
Smell7%
Leak-Proof6%
Motor Power5%
Value For Money3%
Certifications3%
Side Effects3%
Moist/Dry2%