progesterone cream for women
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$27.39avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 982K searches
Price range
Great$9.93–$53.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good750.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
80
Top-5 brand share
75%
Open market
19%
- SMNutrition35%
- Organic Excellence16%
- Olidiva12%
- GPUPFJPW6%
- ZODENIS6%
- NOW Foods5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications
SMNutrition$29.214.4★398 rev
Organic Excellence Balance Plus Therapy - USP Bioidentical Organic Progesterone Cream for Women - with Phytoestrogens - for Menopause Relief and Natural Hormone Balance 3.3 fl oz (100g)
Organic Excellence$29.484.3★692 rev
Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)
Olidiva$24.314.4★87 rev
GPUPFJPW Wild Yam Cream Topical + Natural Wild Yam Cream for Hormone Balance Support Perimenopause & Menopause Relief Nourish The Skin Daily Moisturiser for Women 4.23Oz
GPUPFJPW$13.734.4★81 rev
Organic Excellence Feminine Balance Wild Yam & Botanical Cream for Women 3.3 fl oz
Organic Excellence$29.354.3★811 rev
Newest
by launch date
Wdelya Progesterone Cream for Women - USP Progesterone for PMS & Menopausal Relief Daily Body Moisturizer Skin Cream - 4 oz Unscented
Wdelya$29.902 rev
Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)
Olidiva$24.3187 rev
GPUPFJPW Wild Yam Cream Topical + Natural Wild Yam Cream for Hormone Balance Support Perimenopause & Menopause Relief Nourish The Skin Daily Moisturiser for Women 4.23Oz
GPUPFJPW$13.7381 rev
Paistely Wild Yam Cream for Hormone Blance Progesterone Cream for Women Supports Hormone Health Fertility & Menopause Comfort with a Powerful Natural Blend Natural 4 oz
Paistely$9.9347 rev
Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications
SMNutrition$29.21398 rev
Trending
90-day click momentumWdelya Progesterone Cream for Women - USP Progesterone for PMS & Menopausal Relief Daily Body Moisturizer Skin Cream - 4 oz Unscented
Wdelya$29.905.0★
Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)
Olidiva$24.314.4★
GPUPFJPW Wild Yam Cream Topical + Natural Wild Yam Cream for Hormone Balance Support Perimenopause & Menopause Relief Nourish The Skin Daily Moisturiser for Women 4.23Oz
GPUPFJPW$13.734.4★
Emerita Progest Parab Free Cream
Emerita$53.193.7★
Paistely Wild Yam Cream for Hormone Blance Progesterone Cream for Women Supports Hormone Health Fertility & Menopause Comfort with a Powerful Natural Blend Natural 4 oz
Paistely$9.934.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The price value for the product quality is excellent”
“fresh scent”
“highly absorbent”
“Helps to sleep and more”
“the product seems effective”
“This cream is wonderful if you have a hormonal imbalance”
“Great value”
“Easy to use”
“Easy Application”
“Goes on smooth”
What buyers complain about
“Ineffective”
“Smells horrible”
“Burned my skin”
“Example: NOW brand has so many extra ingredients that I get sick when I use it”
“Not as expected”
“it is very expensive”
“I have a headache too”
“This stuff gave me awful insomnia”
“I simply can't use it”
“The cream in the 2 oz jar was a darker shade”