progesterone
Worth a lookShows low returns (0.2%), but soft demand (-4.9% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Incredible$29.89avg listing price — sweet spot $15–$100
Price range
Great$11.37–$69.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good902.12avg incumbent reviews — the moat a new listing must climb
Market size
Good$351K$351K/yr · 639K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
39
Top-5 brand share
66%
Open market
29%
- Proov24%
- Life Extension16%
- SMNutrition9%
- Equilife9%
- Double Wood Supplements8%
- Gaia Herbs PRO5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Proov - Luteal Love - Promotes Progesterone Production Cortisol & Hormone Balance for Women -Fertility & Menopause Support -Vitex Ashwagandha Maca -Herbal Supplement -New Packaging - 1 Month Supply
Proov$29.074.3★580 rev
Life Extension Pregnenolone - Hormone Balance Supplement for Healthy Hormone Levels 100 mg - Hormone Balance Memory Focus Cognitive Health - Gluten-Free Non-GMO 100 Capsules
Life Extension$12.894.6★4,017 rev
Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications
SMNutrition$29.214.4★398 rev
Equilife Herbal Progesterone Support for Women with Black Cohosh & Passion Flower -Ease Menopausal Symptoms Promote Healthier Cycles Boost Mood Vegan Non-GMO Gluten Dairy & Soy Free 90 Capsules
Equilife$44.764.4★142 rev
Pregnenolone 100mg per Serving (Converted to Progesterone to Boost Progesterone Levels) - Third Party Tested - 120 Capsules (50mg per Capsule) Non-GMO by Double Wood
Double Wood Supplements$19.824.4★1,442 rev
Newest
by launch date
Olidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)
Olidiva$24.3187 rev
Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications
SMNutrition$29.21398 rev
Progesterone Balance Cream for Women - Infused with MSM Aloe Vera Coconut Oil & Shea Butter | 3.4 fl oz Gluten-Free Non-GMO Vegan-Friendly | Daily Skin Comfort & Balanced-Looking Skin Support
ZODENIS$17.1881 rev
Olidiva Wild Yam Cream Hormone Balance for Women | Natural Estrogen & Progesterone Free Hormone Support | For PMS & Menopausal Comfort | Day & Night Cream for Hot Flashes & Night Sweats (3.4 oz)
Olidiva$22.72343 rev
BIOLABS PRO Progest MAXX Progesterone Oil Natural Bioidentical Progesterone for Women Hot Flashes & Menopause Support 2oz Bottle - Six Month Supply
BIOLABS PRO$69.39137 rev
Trending
90-day click momentumOlidiva Progesto+ Cream | Bioidentical Hormone Support & Synthetic Progesterone Free | For PMS & Menopausal Comfort 100g / 3.4 oz (3 Month Supply)
Olidiva$24.314.4★
Progesterone Balance Cream for Women - Infused with MSM Aloe Vera Coconut Oil & Shea Butter | 3.4 fl oz Gluten-Free Non-GMO Vegan-Friendly | Daily Skin Comfort & Balanced-Looking Skin Support
ZODENIS$17.183.8★
Advanced Progesto-Life Balancing Skin Cream for Women 4oz | Cosmetic Skin Cream with 2000mg of Progesterone per Container | Dermatologist-Tested Hypoallergenic & Cruelty-Free | 96 Applications
SMNutrition$29.214.4★
Gaia Herbs Pro Vitex PRO- Supplement Supports Normal Menstrual Cycle & Healthy Menopause* - Progesterone Support Supplement* with Organic Chaste Tree Berry Extract - 60 Liquid Phyto-Caps (30 Servings)
Gaia Herbs PRO$24.894.6★
Organic Excellence Balance Plus Therapy - USP Bioidentical Organic Progesterone Cream for Women - with Phytoestrogens - for Menopause Relief and Natural Hormone Balance 3.3 fl oz (100g)
Organic Excellence$29.484.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, great branding”
“it has got my hormones in check”
“highly absorbent”
“fresh scent”
“the product seems effective”
“Great value”
“I'm sleeping better”
“Easy to use”
“Helps with menopause symptoms”
“Easy Application”
What buyers complain about
“Problem is 90% of the time I couldnt get anything to come out”
“Made me sick as crap”
“Smells horrible”
“beware of the other herbs in it not advertised”
“so the cost isn't sufficient for my value needs”
“Caused painful rash”
“False Advertising”
“be careful and maybe start with lower dosage”
“I simply can't use it”
“without a perfect rating”