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prodough protein powder

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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 40Growth 14Conversion 26Competition 46Returns 100Price range 80Avg price 95Brand share 6Review moat 72Quality gap 88

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$38.06

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$5.17–$59.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good622.91

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$203K

$203K/yr · 261K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

566

Top-5 brand share

98%

Open market

1%

  • ProDough Protein Bakeshop87%
  • Clean Simple Eats5%
  • Pearl Milling Company2%
  • FlavCity2%
  • Kodiak Cakes1%
  • Premier Protein1%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$10K10%$20K15%$30K20%$41K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)

ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)

ProDough Protein Bakeshop$58.773.9★55 rev

2
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)

ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)

ProDough Protein Bakeshop$59.153.9★61 rev

3
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)

ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)

ProDough Protein Bakeshop$58.813.9★36 rev

4
ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack

ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack

ProDough Protein Bakeshop$12.734.2★769 rev

5
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack

Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack

Clean Simple Eats$32.134.5★929 rev

Newest

by launch date
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack

Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack

Clean Simple Eats$32.13929 rev

1y ago
ProDough High Protein- Gluten Free Cupcake Mix Low Carb 13g of Protein per Cupcake No Added Sugars Keto Friendly Makes 12 Healthy Dessert (Vanilla)

ProDough High Protein- Gluten Free Cupcake Mix Low Carb 13g of Protein per Cupcake No Added Sugars Keto Friendly Makes 12 Healthy Dessert (Vanilla)

ProDough Protein Bakeshop$11.98208 rev

3y ago
ProDough High Protein- Gluten Free Cupcake Mix Low Carb 13g of Protein per Cupcake No Added Sugars Keto Friendly Makes 12 Healthy Dessert (Chocolate)

ProDough High Protein- Gluten Free Cupcake Mix Low Carb 13g of Protein per Cupcake No Added Sugars Keto Friendly Makes 12 Healthy Dessert (Chocolate)

ProDough Protein Bakeshop$12.00208 rev

3y ago
ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack

ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack

ProDough Protein Bakeshop$12.68769 rev

3y ago
ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack

ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack

ProDough Protein Bakeshop$12.73769 rev

3y ago

Trending

90-day click momentum
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)

ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)

ProDough Protein Bakeshop$58.773.9★

▲ 94%
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)

ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)

ProDough Protein Bakeshop$58.813.9★

▲ 82%
ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)

ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)

ProDough Protein Bakeshop$59.153.9★

▲ 41%
Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack

Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack

Clean Simple Eats$32.134.5★

▲ 31%
ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack

ProDough Shop Buttermilk Pancake and Waffle Mix - Gluten Free Low Carb High Protein Pancake Mix - Healthy Pancakes and Waffles for Breakfast or Snack

ProDough Protein Bakeshop$12.684.2★

▲ 17%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -22.3% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Jul · busiest ÷ quietest = 2.1×