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prima protein bar

Worth a look65/100

prima protein bar shows low returns (0.0%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.

Market/yr

$1.8M

Growth (1y)

+367.9%

Products

16

Brands

5

was 3 a year ago

Sellers

8

Price range

$18.33–$59.27

Returns

0.0%

Rating

4.1★

65/100

Worth a look

Scores 65/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
47
×0.30
Growth
90
×0.30
Competition
31
×0.20
Quality gap
79
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 66 weeks — +367.9% year over year.
55K27KSpike '25Prime Day '25Spike '26Apr '25Jun '25Sep '25Nov '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Competition

46%PRIMA ANCESTRAL PROTEIN BAR
  • PRIMA ANCESTRAL PROTEIN BAR46%
  • Jacob29%
  • Equip19%
  • Lineage Provisions5%
  • Perfect Bar2%

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them. 5 brands and 8 sellers compete here.

Brands

5 rising

was 3 a year ago

Sellers

8

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Jacob Bar Protein Bars Variety Pack (9 Bars Total) Contains 3 of Each; Chocolate Vanilla Berry - 20g Grass-Fed Protein No Seed Oils Nothing ArtificialJacob Bar Protein Bars Variety Pack (9 Bars Total) Contains 3 of Each; Chocolate Vanilla Berry - 20g Grass-Fed Protein No Seed Oils Nothing Artificial
Jacob$45.544.0★44119%falling
2
Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 PackPrima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack
PRIMA ANCESTRAL PROTEIN BAR$22.623.3★8418%rising
3
PRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-FreePRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-Free
PRIMA ANCESTRAL PROTEIN BAR$27.843.5★8914%rising
4
Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free - 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Chocolate 12 CountEquip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free - 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Chocolate 12 Count
Equip$48.234.2★11112%rising
5
PRIMA Cookie Dough Protein Bar | 21g Grass Fed Whey and Collagen | No Seed Oils No Preservatives Raw Honey Sweetened | 7 PackPRIMA Cookie Dough Protein Bar | 21g Grass Fed Whey and Collagen | No Seed Oils No Preservatives Raw Honey Sweetened | 7 Pack
PRIMA ANCESTRAL PROTEIN BAR$27.514.0★577%rising
6
Prima Ancestral Protein Bar | Grass Fed 21g Protein Salted Caramel | Beef Tallow Raw Honey Egg Yolk | Seed Oil Free No Artificial Sweeteners | 7 PackPrima Ancestral Protein Bar | Grass Fed 21g Protein Salted Caramel | Beef Tallow Raw Honey Egg Yolk | Seed Oil Free No Artificial Sweeteners | 7 Pack
PRIMA ANCESTRAL PROTEIN BAR$27.333.7★595%rising
7
Jacob Bar Protein Bars Chocolate (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing ArtificialJacob Bar Protein Bars Chocolate (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial
Jacob$47.104.2★1614%falling
8
Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 CountEquip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count
Equip$47.894.2★463%rising
9
Jacob Bar Protein Bars Vanilla (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing ArtificialJacob Bar Protein Bars Vanilla (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial
Jacob$46.954.1★1333%falling
10
Lineage Provisions Grass Fed Beef Sticks Ancestral Recipe with 16G Protein Per Oz - Air Dried High Protein Snack for Energy & Everyday Snacking 3-PackLineage Provisions Grass Fed Beef Sticks Ancestral Recipe with 16G Protein Per Oz - Air Dried High Protein Snack for Energy & Everyday Snacking 3-Pack
Lineage Provisions$59.274.1★73%rising
11
Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Churro 12 CountEquip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Churro 12 Count
Equip$47.914.4★592%rising
12
Jacob Bar Protein Bars Mixed Berry (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing ArtificialJacob Bar Protein Bars Mixed Berry (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial
Jacob$47.374.5★862%falling
13
Prima Ancestral Protein Bar | Grass Fed Protein Bars | 21g Protein Beef Tallow Seed Oil Free | Mocha 7 PackPrima Ancestral Protein Bar | Grass Fed Protein Bars | 21g Protein Beef Tallow Seed Oil Free | Mocha 7 Pack
PRIMA ANCESTRAL PROTEIN BAR$27.343.8★372%flat
14
Lineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 ServingsLineage Provisions Micronized Creatine Monohydrate with Sea Salt - Micronized Creatine Powder for Training & Performance No Artificial Ingredients 90 Servings
Lineage Provisions$42.024.7★2892%rising
15
Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Mixed Berry 12 CountEquip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Mixed Berry 12 Count
Equip$47.674.1★442%rising

Product shelf

All 16 tracked products in this niche.

Jacob Bar Protein Bars Variety Pack (9 Bars Total) Contains 3 of Each; Chocolate Vanilla Berry - 20g Grass-Fed Protein No Seed Oils Nothing Artificial

Jacob Bar Protein Bars Variety Pack (9 Bars Total) Contains 3 of Each; Chocolate Vanilla Berry - 20g Grass-Fed Protein No Seed Oils Nothing Artificial

Jacob

$45.544.0★441 reviews

Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack

Prima Ancestral Protein Bar | 21g Grass Fed Whey + Collagen | Beef Tallow Raw Honey | Seed Oil Free | Cacao - 7 Pack

PRIMA ANCESTRAL PROTEIN BAR

$22.623.3★84 reviews

PRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-Free

PRIMA Ancestral Protein Bar | Grass-Fed Protein Bars Variety Pack 7-Pack | 21g Protein | Animal-Based | No Seed Oils | Gluten-Free

PRIMA ANCESTRAL PROTEIN BAR

$27.843.5★89 reviews

Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free - 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Chocolate 12 Count

Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free - 20g Protein Bars - Only Real-Food Ingredients - On-the Go Snack - Chocolate 12 Count

Equip

$48.234.2★111 reviews

PRIMA Cookie Dough Protein Bar | 21g Grass Fed Whey and Collagen | No Seed Oils No Preservatives Raw Honey Sweetened | 7 Pack

PRIMA Cookie Dough Protein Bar | 21g Grass Fed Whey and Collagen | No Seed Oils No Preservatives Raw Honey Sweetened | 7 Pack

PRIMA ANCESTRAL PROTEIN BAR

$27.514.0★57 reviews

Prima Ancestral Protein Bar | Grass Fed 21g Protein Salted Caramel | Beef Tallow Raw Honey Egg Yolk | Seed Oil Free No Artificial Sweeteners | 7 Pack

Prima Ancestral Protein Bar | Grass Fed 21g Protein Salted Caramel | Beef Tallow Raw Honey Egg Yolk | Seed Oil Free No Artificial Sweeteners | 7 Pack

PRIMA ANCESTRAL PROTEIN BAR

$27.333.7★59 reviews

Jacob Bar Protein Bars Chocolate (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial

Jacob Bar Protein Bars Chocolate (9 Bars Total) - 20g Grass-Fed Protein No Seed Oils Nothing Artificial

Jacob

$47.104.2★161 reviews

Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count

Equip Foods High Protein Prime Bars Grass Fed Beef Protein Collagen & Tallow Gut Friendly Gluten Free 20g Protein Bars - Only Real-Food Ingredients - Peanut Butter Chocolate 12 Count

Equip

$47.894.2★46 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content23%

“High protein”

Taste-Overall21%

“no weird after taste”

Ingredients-Overall9%

“Amazing ingredients”

Flavor8%

“Amazing flavor”

Quality-Overall4%

“Quality Bar”

Texture/Consistency-Overall4%

“Texture is soft”

Ease Of Chewing/Swallowing2%

“easy to eat”

Sweetness2%

“I also love that they use honey for sweetness”

Ease Of Cleaning2%

“Very clean product”

Value For Money1%

“Reasonably priced”

What buyers complain about

Taste-Overall24%

“Gross taste”

Value For Money8%

“A little expensive”

Texture/Consistency-Overall7%

“The texture is off”

Flavor6%

“No flavor”

Nutritional Content5%

“Not high protein”

Ease Of Chewing/Swallowing4%

“hard to chew”

Sweetness3%

“it's a completely different kind of sweetness in these bars”

Oily/Greasy2%

“My main problem is how dripping greasy they are”

Ingredients-Overall2%

“Great ingredients, horrible taste”

Stale/Rotten/Spoiled1%

“Gross”

Top return reasons

  • Taste-Overall41%
  • Flavor14%
  • Hard Feel7%
  • Stale/Rotten/Spoiled5%
  • Storage Temperature5%
  • Advertised Vs Actual Product5%
  • Moist/Dry3%
  • Thickness2%
  • Thin2%
  • Alcohol Flavor2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.