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Worth a lookShows searches that convert (30.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible30.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$6.4M$6.4M/yr · 1.2M searches
Avg price
Great$17.49avg listing price — sweet spot $15–$100
Price range
Great$8.21–$45.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Review moat
Bad18,112.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
73
Top-5 brand share
100%
Open market
0%
- Prilosec66%
- Amazon Basic Care27%
- Ohm5%
- CAMBER PHARMACEUTICALS, INC3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prilosec OTC Frequent Heartburn Medicine and Acid Reducer Treatment with Omeprazole Proton Pump Inhibitor - PPI 42 Tablets (20 mg)
Prilosec$21.094.7★19,716 rev
Amazon Basic Care Omeprazole Delayed Release Tablets 20 mg Treats Frequent Heartburn Acid Reducer Heartburn Medicine 42 Count (Pack of 1) (Packaging may vary)
Amazon Basic Care$8.594.7★60,288 rev
Prilosec OTC Omeprazole Delayed Release 20mg Acid Reducer Treats Frequent Heartburn for 24 Hour Relief All Day All Night* Heartburn Medicine 20mg 14 Tablets
Prilosec$9.684.8★2,038 rev
Prilosec OTC Omeprazole Delayed Release 20mg Acid Reducer Treats Frequent Heartburn for 24 Hour Relief All Day All Night* Heartburn Medicine 20mg Wildberry Flavor 42 Tablets
Prilosec$20.854.8★3,867 rev
Ohm Omeprazole 20mg 42 Delayed-Release Tablets Acid Reducer for Frequent Heartburn 24-Hour Relief Heartburn Medicine Helps Relieve Stomach & Chest Discomfort (6 Weeks of Supply 42 Count)
Ohm$8.904.8★18,221 rev
Newest
by launch date
Camber Omeprazole 20mg Delayed-Release Tablets Heartburn and Acid Reducer Reflux Medicine (42 Count)
CAMBER PHARMACEUTICALS, INC$8.212,944 rev
Ohm Omeprazole 20mg 42 Delayed-Release Tablets Acid Reducer for Frequent Heartburn 24-Hour Relief Heartburn Medicine Helps Relieve Stomach & Chest Discomfort (6 Weeks of Supply 42 Count)
Ohm$8.9018,221 rev
Amazon Basic Care Omeprazole Delayed Release Tablets 20 mg Treats Frequent Heartburn Acid Reducer Heartburn Medicine 42 Count (Pack of 1) (Packaging may vary)
Amazon Basic Care$8.5960,288 rev
Prilosec 20.6 mg OTC 42 Tablets (Pack of 3)
Prilosec$45.0719,716 rev
Prilosec OTC Omeprazole Delayed Release 20mg Acid Reducer Treats Frequent Heartburn for 24 Hour Relief All Day All Night* Heartburn Medicine 20mg Wildberry Flavor 42 Tablets
Prilosec$20.853,867 rev
Trending
90-day click momentumPrilosec OTC Omeprazole Delayed Release 20mg Acid Reducer Treats Frequent Heartburn for 24 Hour Relief All Day All Night* Heartburn Medicine 20mg Wildberry Flavor 42 Tablets
Prilosec$20.854.8★
Prilosec OTC Omeprazole Delayed Release 20mg Acid Reducer Treats Frequent Heartburn for 24 Hour Relief All Day All Night* Heartburn Medicine 20mg 14 Tablets
Prilosec$9.684.8★
Amazon Basic Care Omeprazole Delayed Release Tablets 20 mg Treats Frequent Heartburn Acid Reducer Heartburn Medicine 42 Count (Pack of 1) (Packaging may vary)
Amazon Basic Care$8.594.7★
Prilosec 20.6 mg OTC 42 Tablets (Pack of 3)
Prilosec$45.074.7★
Prilosec OTC Frequent Heartburn Medicine and Acid Reducer Treatment with Omeprazole Proton Pump Inhibitor - PPI 42 Tablets (20 mg)
Prilosec$21.094.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“much cheaper”
“As advertised”
“it does a fine job”
“Excellent product”
“its a great product for heart”
“Reduces acid”
“It works all day long with one dose”
“Helps with acid reflux”
“which helps them slide when you swallow”
“Convenient”
What buyers complain about
“Didnt work”
“which makes getting the pills out extremely frustrating”
“Too expensive”
“False advertising”
“Heartburn”
“Acid reflux”
“They are nearly impossible to open”
“leave a horrible taste in your mouth”
“This barely worked on my acidic stomach”
“Without it I am in pain”