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65

premier protein clear peach

Launch it

A $2.2M/yr market growing +0.1% this quarter with returns at 0.1% — clears our launch bar.

Market size 95Growth 25Conversion 57Competition 51Returns 100Price range 91Avg price 95Brand share 30Review moat 38Quality gap 90

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Incredible$2.2M

$2.2M/yr · 1.6M searches

Avg price

Incredible$28.50

avg listing price — sweet spot $15–$100

Price range

Great$12.98–$51.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,657.46

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

35

Top-5 brand share

87%

Open market

10%

  • Protein2o65%
  • Isopure9%
  • OATH NUTRITION5%
  • PROTEIN POP4%
  • Arrae4%
  • Bloom Nutrition3%
  • Open — no brand owns it (5 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$224K20%$449K30%$673K40%$898K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
45K35KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“No weird taste”

Nutritional Content19%

“Great intake of protein”

Flavor14%

“Amazing flavor”

Solubility3%

“Easy to mix”

Quality-Overall2%

“the quality is great”

Sweetness2%

“These are sweetened naturally”

Value For Money2%

“Good value for the money”

Ease Of Use2%

“Easy”

Blend/Ratio1%

“They blend up easily”

Freshness1%

“Very refreshing”

What buyers complain about

Taste-Overall30%

“Awful tasting”

Flavor10%

“Flavor is terrible”

Solubility5%

“Won't dissolve”

Sweetness4%

“Too Sweet”

Nutritional Content4%

“struggle to get my nutrients in”

Value For Money4%

“A little expensive”

Texture/Consistency-Overall2%

“resulting in an unpleasant texture”

Thickness2%

“it is a little thicker than water”

Quality-Overall1%

“Bad Quality Control”

Dilute/Watery1%

“Water isnt like water”

Top return reasons

Taste-Overall15%
Flavor15%
Leak-Proof13%
Advertised Vs Actual Product12%
Nutritional Content8%
Solubility8%
Value For Money7%
Texture/Consistency-Overall4%
Ingredients-Overall3%
Dilute/Watery2%