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59

premier protein clear

Launch it

A $1.3M/yr market growing +0.4% this quarter with returns at 0.0% — clears our launch bar.

Market size 83Growth 26Conversion 66Competition 41Returns 100Price range 95Avg price 95Brand share 0Review moat 33Quality gap 84

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$31.66

avg listing price — sweet spot $15–$100

Price range

Incredible$16.88–$53.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Great$1.3M

$1.3M/yr · 680K searches

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,190.19

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

28

Top-5 brand share

100%

Open market

0%

  • Protein2o65%
  • Isopure28%
  • Clean Simple Eats4%
  • Ready3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$129K20%$257K30%$386K40%$514K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — +0.4% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Awesome taste”

Nutritional Content22%

“Good protein”

Flavor14%

“GREAT FLAVOR”

Quality-Overall3%

“The value and quality of this water is outstanding which makes me belive this will be one of my new favorite water drinks”

Value For Money3%

“good value for the money”

Freshness2%

“Very refreshing”

Ease Of Use1%

“Easy”

Solubility1%

“This powder is great I love this stuff”

Sweetness1%

“Finally a ready to drink protein drink that isn't cloyingly sweet”

Moist/Dry1%

“and hydrating”

What buyers complain about

Taste-Overall34%

“Chemical taste”

Flavor11%

“The flavor is incredibly mild”

Nutritional Content4%

“struggle to get my nutrients in”

Value For Money3%

“WAY OVERPRICED”

Thickness3%

“Thick”

Sweetness3%

“cuts the sweetness”

Texture/Consistency-Overall3%

“very strange texture”

Solubility2%

“Doesn't mix well”

Dilute/Watery1%

“I have to dilute it”

Moist/Dry1%

“Dry”

Top return reasons

Leak-Proof47%
Taste-Overall12%
Nutritional Content11%
Flavor11%
Advertised Vs Actual Product5%
Sour3%
Side Effects3%
Functionality-Overall3%
Scratch Resistance3%
Maintenance And Repair2%