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power bars protein bars

Launch it64/100

power bars protein bars clears our launch bar: a $6.0M/yr market growing +91.7% with returns at 0.0%.

Market/yr

$6.0M

Growth (1y)

+91.7%

Products

30

Brands

4

was 3 a year ago

Sellers

615

Price range

$6.83–$39.74

Returns

0.0%

Rating

4.6★

64/100

Launch it

Scored 64/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
68
×0.30
Growth
63
×0.30
Competition
61
×0.20
Quality gap
32
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 31 weeks — +91.7% year over year.
103K52KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Competition

73%CLIF Bar
  • CLIF Bar73%
  • CLIF BUILDER'S24%
  • BARE PERFORMANCE NUTRITION2%
  • Clif Builders Bar1%

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them. 4 brands and 615 sellers compete here.

Brands

4 rising

was 3 a year ago

Sellers

615

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1
CLIF BAR - Energy Protein Bars - Crunchy Peanut Butter - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)CLIF BAR - Energy Protein Bars - Crunchy Peanut Butter - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)
CLIF Bar$16.084.8★2,53113%flat
2
CLIF BAR - Energy Protein Bars - Chocolate Chip - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)CLIF BAR - Energy Protein Bars - Chocolate Chip - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)
CLIF Bar$16.224.7★1,63512%falling
3
CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$18.104.5★4,2359%rising
4
CLIF BAR - Energy Protein Bars - White Chocolate Macadamia Nut - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)CLIF BAR - Energy Protein Bars - White Chocolate Macadamia Nut - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)
CLIF Bar$15.924.7★1,5308%rising
5
CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)
CLIF Bar$21.744.5★4717%rising
6
CLIF BAR - Energy Protein Bars - Peanut Butter Banana with Dark Chocolate - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)CLIF BAR - Energy Protein Bars - Peanut Butter Banana with Dark Chocolate - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)
CLIF Bar$11.204.7★1,5286%flat
7
CLIF BAR - Energy Protein Bars - Chocolate Brownie - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)CLIF BAR - Energy Protein Bars - Chocolate Brownie - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)
CLIF Bar$15.684.7★1,2185%rising
8
CLIF BAR - Energy Protein Bars - Blueberry Almond Crisp - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)CLIF BAR - Energy Protein Bars - Blueberry Almond Crisp - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)
CLIF Bar$11.044.7★1,1294%flat
9
CLIF BUILDERS Protein Bars - Chocolatey Mint - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)CLIF BUILDERS Protein Bars - Chocolatey Mint - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$18.024.6★2,8793%falling
10
CLIF BAR - Energy Protein Bars - Oatmeal Raisin Walnut - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)CLIF BAR - Energy Protein Bars - Oatmeal Raisin Walnut - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)
CLIF Bar$13.604.6★1,0813%flat
11
CLIF BAR - Energy Protein Bars - Cool Mint Chocolate with Caffeine - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)CLIF BAR - Energy Protein Bars - Cool Mint Chocolate with Caffeine - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)
CLIF Bar$11.044.7★8993%falling
12
CLIF BUILDERS Protein Bars - Chocolate Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)CLIF BUILDERS Protein Bars - Chocolate Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$18.274.5★2,0483%rising
13
BARE PERFORMANCE NUTRITION Go Bar Oat Based Endurance Training Snack 36g of Carbohydrates and 200 Calories Per Serving 12 Bars Per Box Original OatBARE PERFORMANCE NUTRITION Go Bar Oat Based Endurance Training Snack 36g of Carbohydrates and 200 Calories Per Serving 12 Bars Per Box Original Oat
BARE PERFORMANCE NUTRITION$28.814.5★2492%rising
14
Clif Bar Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - . 0 Ounce 20 CountClif Bar Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - . 0 Ounce 20 Count
CLIF Bar$13.174.7★3,5022%flat
15
CLIF Nut Butter Bar - Chocolate Peanut Butter - Energy Snack Bars - Non-GMO - USDA Organic - Plant Based - Low Glycemic - 1.76 oz. (5 Pack)CLIF Nut Butter Bar - Chocolate Peanut Butter - Energy Snack Bars - Non-GMO - USDA Organic - Plant Based - Low Glycemic - 1.76 oz. (5 Pack)
CLIF Bar$7.514.3★2,0252%rising

Product shelf

All 30 tracked products in this niche.

CLIF BAR - Energy Protein Bars - Crunchy Peanut Butter - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)

CLIF BAR - Energy Protein Bars - Crunchy Peanut Butter - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)

CLIF Bar

$16.084.8★2,531 reviews

CLIF BAR - Energy Protein Bars - Chocolate Chip - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)

CLIF BAR - Energy Protein Bars - Chocolate Chip - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)

CLIF Bar

$16.224.7★1,635 reviews

CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)

CLIF BUILDER'S

$18.104.5★4,235 reviews

CLIF BAR - Energy Protein Bars - White Chocolate Macadamia Nut - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)

CLIF BAR - Energy Protein Bars - White Chocolate Macadamia Nut - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)

CLIF Bar

$15.924.7★1,530 reviews

CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)

CLIF BAR - Energy Protein Bars - Variety Pack - 6 Flavors - Made with Organic Oats - Energy Bars - Non-GMO - (16 Pack)

CLIF Bar

$21.744.5★471 reviews

CLIF BAR - Energy Protein Bars - Peanut Butter Banana with Dark Chocolate - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)

CLIF BAR - Energy Protein Bars - Peanut Butter Banana with Dark Chocolate - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)

CLIF Bar

$11.204.7★1,528 reviews

CLIF BAR - Energy Protein Bars - Chocolate Brownie - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)

CLIF BAR - Energy Protein Bars - Chocolate Brownie - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)

CLIF Bar

$15.684.7★1,218 reviews

CLIF BAR - Energy Protein Bars - Blueberry Almond Crisp - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)

CLIF BAR - Energy Protein Bars - Blueberry Almond Crisp - Made with Organic Oats - Energy Bars - Non-GMO - (10 Pack)

CLIF Bar

$11.044.7★1,129 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Delicious bars”

Nutritional Content12%

“Gluten free”

Flavor9%

“Great flavor variety”

Value For Money6%

“Good value for money”

Health Benefits-Overall5%

“Healthy Snack”

Quality-Overall4%

“the quality is consistent”

Size-Overall3%

“convenient size”

Freshness2%

“Fresh and arrived quickly”

Sweetness2%

“Very sweet”

Ease Of Chewing/Swallowing2%

“Easy to eat”

What buyers complain about

Taste-Overall15%

“Not tasty”

Hard Feel7%

“Cookies were hard”

Moist/Dry7%

“A bit dry”

Stale/Rotten/Spoiled5%

“Old product”

Flavor5%

“No flavor”

Size-Overall4%

“Small bars”

Sweetness4%

“Too much sugar”

Value For Money4%

“Overpriced”

Nutritional Content4%

“I wish the protein content was higher”

Texture/Consistency-Overall3%

“Weird texture”

Top return reasons

  • Flavor19%
  • Taste-Overall15%
  • Stale/Rotten/Spoiled11%
  • Hard Feel9%
  • Value For Money7%
  • Advertised Vs Actual Product5%
  • Nutritional Content4%
  • Moist/Dry3%
  • Smell3%
  • Sweetness3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.